You may have to try and polish it out ... brake dust when left on and it get moisture can become acidic and etch into the finish.
I never use wheel cleaners .. to many of them compromise the finish on the wheel making them even more suceptable to damage.
If you get them clean ... then put a few coats of a good sealant on them and then after that wash them frequently with a dedicated mitt and the tail end of the wash water.
If you persist with the wheel cleaners .. wheel wax or the likes will do you no good as the first go round with a wheel cleaner will remove it.











I'll shoot them a quick e-mail.