If this strategy makes sense to you, send your resume to Dan Akerson, because you're both apparently abusing the same substances. This stuff only makes sense in the context of being a strategy to drive Buick sales so low that they have an excuse to cancel the brand. If this car were a Chrysler 200 competitor (luxury looks, Camry price) it would be a smash hit. The body is different enough from the new Malibu that nobody except a few pompous Truth About Cars writers would accuse them of cookie-cutter rebadging if they took that approach. Instead, they seem to want to cram the Regal into a niche so small that they drive monthly sales down into the dozens.