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    Thread: GM's solution to slow Regal sales: Raise the price to $29,900

    1. Member curvedinfinity's Avatar
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      08-31-2012 09:24 PM #26
      I think I made a post about how I was figuring the Regal's price was going to go up late last year. I think the LaCrosse will also go up again.

      The Verano is ultimately the reason. The previous price points were because Buick needed to fit in the thin gap between Chevy and Cadillac. With 3 models, Buick can justify the overlap with the other brands.

      Verano: 23k-32k
      Regal: 30k-39k
      LaCrosse: 33k-42k

      And rimtrim, to answer your questions, all three models are doing great in their segments, so GM can afford to raise their prices. For certain products, including cars, the buying process isn't always heavily based on objective comparison like what you're doing. If someone wants something, the question is more often than not "can I afford it?" not "is there something that meets my needs for less?"

      Whether GM is successful or not is yet to be seen, but I think this generation of GM cars is focused on trying to get people to appreciate subjective qualities foremost. I think that is a smart move because when a company makes a product that is designed to be measured against competition, it invites the competition to measure back. Commoditizing a product by making it the lowest priced or best MPG-ed or highest HP-ed devalues the brand of the product because if you are telling people they need to buy because of one of those reasons, what happens when your competitor out does you? Suddenly all of your advertising dollars have gone into convincing your customer to buy your competitor.

      The solution is to make a value proposition out of the product being and not the product doing. For cars, I think the rule of thumb ignoring niche markets is to have objective qualities that won't embarrass the owner (which is a big task in itself), and then otherwise focus on subjective qualities.

      I have nothing to say about the Malibu ECO in particular because it sounds like GM dropped the ball, but the Regal eAssist is a different ballgame because it is in a market with fewer competitors with good FE.
      Last edited by curvedinfinity; 08-31-2012 at 09:27 PM.

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      08-31-2012 09:36 PM #27
      I think Buick should have just added that feature for free to entice buyers. Sure it costs them money but what does it cost them for these Regals to sit on the lot?

    3. Member curvedinfinity's Avatar
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      08-31-2012 09:39 PM #28
      Quote Originally Posted by samc View Post
      I think Buick should have just added that feature for free to entice buyers. Sure it costs them money but what does it cost them for these Regals to sit on the lot?
      They did exactly that. Rimtrim is just being dramatic.

    4. Member rimtrim's Avatar
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      08-31-2012 11:44 PM #29
      Quote Originally Posted by curvedinfinity View Post
      They did exactly that. Rimtrim is just being dramatic.
      No, they didn't add it for free. They added it and raised the price by $2K.

      I don't understand why anyone thinks the Regal is doing so well. What are you measuring it against? The Acura TSX? Talk about niche. The old W-body Regals (which were nice cars in their time) sold many, many times what the current car sells.

      -Andrew L
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    5. 08-31-2012 11:49 PM #30
      Quote Originally Posted by rimtrim View Post
      No, they didn't add it for free. They added it and raised the price by $2K.

      I don't understand why anyone thinks the Regal is doing so well. What are you measuring it against? The Acura TSX? Talk about niche. The old W-body Regals (which were nice cars in their time) sold many, many times what the current car sells.

      -Andrew L
      so did the Camry, so did the Sierra, so did the Accord, so did the Cavalier, so did the Tahoe, so did...

      ****, I don't have time to list every model currently sold today that was sold in the 90s.

    6. Member rimtrim's Avatar
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      09-01-2012 12:21 AM #31
      Quote Originally Posted by Nourdmrolnmt View Post
      so did the Camry, so did the Sierra, so did the Accord, so did the Cavalier, so did the Tahoe, so did...

      ****, I don't have time to list every model currently sold today that was sold in the 90s.
      You prove my point. All those models (or their successors) are still hot sellers today. Why is it acceptable for a Buick to sell 2K a month?

      -Andrew L
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    7. 09-01-2012 12:51 AM #32
      Quote Originally Posted by rimtrim View Post
      You prove my point. All those models (or their successors) are still hot sellers today. Why is it acceptable for a Buick to sell 2K a month?

      -Andrew L
      no i didnt.

      the previous versions of those cars sold several times their current level back then too.


      Let's use an example you might get.

      Say you have access to 4 different hub cap designs, all for the same car.
      You can buy A, B, C, or D in the same quantities.
      A costs you $20 and sells for $30 but only sells about 1000 a year.
      B costs you $23 and sells for $35 and projected to sell about 1000 a year.
      C costs you $25 and sells for $38 and sells about 2000 a year.
      D costs you $30 and sells for $40 and sells about 1000 a year but can be directly attributed to 10% of all sub model sales.

      Which 3 do you pick?

    8. Member rimtrim's Avatar
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      09-01-2012 01:39 AM #33
      Quote Originally Posted by Nourdmrolnmt View Post
      the previous versions of those cars sold several times their current level back then too.
      I don't think so. Everybody's sales are down right now, and the popular models you listed probably have lost some market share to new competitors, but it's not nearly on the scale of what happened at Buick. I can probably pull up the numbers if you really want to get technical. Buick passenger car sales are a tiny fraction of what they were just 15 years ago.

      Let's use an example you might get. Say you have access to 4 different hub cap designs...
      I do understand the basic concept that sometimes it's better to sell fewer items with a bigger margin on each item (though I don't understand what you mean by "can be directly attributed to 10% of all sub model sales" in your example). But I don't think it's that simple in this case. For one, the Regal is a very slow turner, meaning it sits on the lots for a long time. That most likely means GM and the dealers are discounting them heavily to finally move them. That situation, combined with overall low volume that leads to bad economy-of-scale, makes me skeptical that they're making huge profits on these cars.

      I think the problem at Buick is they've fallen for the fallacy that if people don't like affordable Buicks, maybe they'll like expensive ones, since expensive things must be better. That strategy only works if you have enough marketing power to create a fashion trend that captures people's emotions and overrides common sense. I don't think Buick is in a position to be successful at that.

      It's funny to me that the GM fan boards agree with me more on this issue than TCL does. I think the reason is that the Regal is a very TCL-approved car: Euro-style sports sedan, understated styling, firm ride, high-performance options. Everybody here wants to believe it's a sales hit because you like it and want to see it succeed. But the numbers just don't support that case.

      -Andrew L
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    9. Member curvedinfinity's Avatar
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      09-01-2012 09:06 AM #34
      Rimtrim, what are you comparing it to? The TSX, TL, CC, MKS, ES, MKZ, Volvos and so on also sell in the 1-5k monthly volume just like the Buicks.

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      09-01-2012 11:58 AM #35
      Quote Originally Posted by rimtrim View Post
      overrides common sense. I don't think Buick is in a position to be successful at that.

      It's funny to me that the GM fan boards agree with me more on this issue than TCL does. I think the reason is that the Regal is a very TCL-approved car: Euro-style sports sedan, understated styling, firm ride, high-performance options. Everybody here wants to believe it's a sales hit because you like it and want to see it succeed. But the numbers just don't support that case.

      -Andrew L
      I am going to jump in here and defend you.

      We don't sell a lot of Regals compared to the rest of the lineup. I am not sure if it is the area or the pricing, but I can tell you the interent leads coming into my department show the Lacrosse is steady and the Verano is the new shining star. They need to offer the Regal in a lower trim level with cloth interior for the sales to go up. I have customers who love the car but will not buy leather. A wagon as cool as it would be, would not sell well, but the idea of it might peak interest in the model. A coupe might do the same, but I am rambling now.



      Also, I find that the eAssist Lacrosse is outselling the V6 3-1 on my lot. Not a huge margin, but it does very well for a "failure" as it was stated earlier by someone.
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      09-01-2012 01:09 PM #36
      Quote Originally Posted by rimtrim View Post
      Yes, but those 2013s will mostly NOT be the eAssist model, they'll be the regular 2.5 model. The eAssist is still a flop.
      The eAssist is barely getting started -- GM has said that it will be in most of their cars in the next few years.


      Or you can buy one of the many competitors that DON'T charge you $2K extra for good mileage. If the base Malibu got 25/35 and the eAssist was at like 29/39, it would make more sense. But it isn't, and it doesn't. It's a crutch for the fact that the new 2.5 doesn't get the mileage it should.
      The 2.5 is not the most fuel-efficient engine, sure.... but they will be tacking the eAssist tech on to it soon (they've only put the eAssist on the previous 2.4L), and one of the top design goals of the 2.5 was to make it quieter. You'll see this repeated through reviews of the 2.5-equipped Malibu in recent weeks..... everyone is talking about how quiet it is.

      And you know what, this is probably going to be a great selling point to Malibu's traditional customer base. A smooth and quiet ride is of great interest to older folks who want a car to float around town in, and by all accounts they've been pretty successful in delivering that car.

      Fuel economy isn't everything, ya know.

      Yeah, it's a $30K luxury car NOW that they slapped a $30K price tag on it I mean look at the sales numbers for this thing, it's a joke. There's no way they have a business case for making a next-gen model if it's going to return these kinds of numbers.
      I'm learning that I have to tell you everything twice. Okay, that's fine up to a point -- I will repeat myself:

      Dealerships are clearing out stock of the 2012 models.

      The discounts on 2012s have been in the range of $6,000 compared to the price of the 2013! For that kind of money, it doesn't matter how much more fuel-efficient or better-looking the 2013 Malibu is .... of course people are going to snap the old model up! This is not at all a reflection on how good or bad the new model is.... people going into a Chevy dealership to buy a basic car are going to drive off with the old model.

      But this changed in August, since the 2013 Malibu is now showing up on dealer floors. It should help sales of the Eco since the two models can be compared on an equal footing.... and when the Turbo shows up in a few more months, then we'll really see what people want.

      But some people can't or won't pay for those features, regardless of how cool they are. After all, the ~$3-4K premium for a Camry Hybrid will eventually pay off too. But the Hybrid is still less than 20% of sales.
      20% sales of more expensive but more fuel-efficient variants of a car is a number you'll see in other manufacturers' sales books as well. For example, ~20% of Golfs sold are the TDI variant (and another 12-15% are the GTI and R)....

      Remember, this is the United States of America in the 21st century -- short-sightedness is the new gold standard. Most people see no problem with spending less money now, even though it will cost more later on. You know I'm right about this.

    12. Member rimtrim's Avatar
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      09-01-2012 01:30 PM #37
      Quote Originally Posted by warren_s View Post
      20% sales of more expensive but more fuel-efficient variants of a car is a number you'll see in other manufacturers' sales books as well.
      Yes, that's true, and that's why manufacturers other than Buick are smart enough to offer the other 80% of the lineup, so they can actually sell some cars.

      Remember, this is the United States of America in the 21st century -- short-sightedness is the new gold standard. Most people see no problem with spending less money now, even though it will cost more later on. You know I'm right about this.
      Yes, you are right, and that's exactly why a $24,995 Regal with cloth and non-hybrid 4-cyl would outsell the entire rest of the Regal lineup combined. You're making my case here.

      -Andrew L
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    13. Member rimtrim's Avatar
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      09-01-2012 01:41 PM #38
      Quote Originally Posted by ChiTownA34DR View Post
      We don't sell a lot of Regals compared to the rest of the lineup.
      Since it sounds like you're a Buick dealer, I'd be interested in your opinion on Buick's general direction under New GM. Have you been in the business long enough to remember the "old" Buick (Century, LeSabre, etc.)? If so, how does that compare to the current situation, as a dealer? Not talking about whether you personally like the cars, but how do they sell? What if Buick had gone in less of a sporty/Euro direction, and instead stayed more true to their previous 20 years as comfy, reliable highway cruisers? Of course the crappy interiors and frumpy styling had to go, but if they modernized the styling and equipment without shifting their whole philosophy so much, would you have been able to sell that? I'm honestly curious. Sometimes dealers have a very different take on this stuff than enthusiasts.

      Also, I find that the eAssist Lacrosse is outselling the V6 3-1 on my lot. Not a huge margin, but it does very well for a "failure" as it was stated earlier by someone.
      I can believe that the eAssist makes more sense in the LaCrosse than in the Malibu. They seem to have been fairly successful at moving the LaCrosse up into the Lexus ES, Lincoln MKZ class. At that price level, people are more willing to spring for all the bells and whistles. And the competition in that class doesn't get particularly great mileage with standard powertrains, so the eAssist is more appealing.

      -Andrew L
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      09-01-2012 03:05 PM #39
      Quote Originally Posted by ChiTownA34DR View Post
      The Verano is the best deal in the Buick line right now anyways. $190 zero down lease for 24 months.
      Where do I find details on this?

    15. Member curvedinfinity's Avatar
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      09-01-2012 04:26 PM #40
      Quote Originally Posted by personman View Post
      Where do I find details on this?
      That sounds a bit better than what I've heard, but the "experience buick" offers are around the same. They come with free maintenance, onstar, & xm too.

      http://www.buick.com/tools/currentof...rano&year=2012

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      09-01-2012 04:33 PM #41
      Quote Originally Posted by personman View Post
      Where do I find details on this?
      Tax credits sir. A limited amount of them, but tax credits. Our ad is alittle lower than the normal "Experience", but that is selling the car under what the current Buick ads are at.
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      09-01-2012 04:40 PM #42
      Quote Originally Posted by rimtrim View Post
      Since it sounds like you're a Buick dealer, I'd be interested in your opinion on Buick's general direction under New GM. Have you been in the business long enough to remember the "old" Buick (Century, LeSabre, etc.)? If so, how does that compare to the current situation, as a dealer? Not talking about whether you personally like the cars, but how do they sell? What if Buick had gone in less of a sporty/Euro direction, and instead stayed more true to their previous 20 years as comfy, reliable highway cruisers? Of course the crappy interiors and frumpy styling had to go, but if they modernized the styling and equipment without shifting their whole philosophy so much, would you have been able to sell that? I'm honestly curious. Sometimes dealers have a very different take on this stuff than enthusiasts.


      -Andrew L
      Ok what? Name one Buick product that isn't comfortable cruising down a highway other than (and this would be grasping straws, trim level depending) the Regal. The only difference is that most of the cars in the lineup wouldn't be adverse to going around corners, and when is that a bad thing in regards to more widespread market acceptance?(Which is ironically, your point of contention) And like it or not, the rest of the world?

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      09-01-2012 04:43 PM #43
      Quote Originally Posted by rimtrim View Post
      Since it sounds like you're a Buick dealer, I'd be interested in your opinion on Buick's general direction under New GM. Have you been in the business long enough to remember the "old" Buick (Century, LeSabre, etc.)? If so, how does that compare to the current situation, as a dealer? Not talking about whether you personally like the cars, but how do they sell? What if Buick had gone in less of a sporty/Euro direction, and instead stayed more true to their previous 20 years as comfy, reliable highway cruisers? Of course the crappy interiors and frumpy styling had to go, but if they modernized the styling and equipment without shifting their whole philosophy so much, would you have been able to sell that? I'm honestly curious. Sometimes dealers have a very different take on this stuff than enthusiasts.



      I can believe that the eAssist makes more sense in the LaCrosse than in the Malibu. They seem to have been fairly successful at moving the LaCrosse up into the Lexus ES, Lincoln MKZ class. At that price level, people are more willing to spring for all the bells and whistles. And the competition in that class doesn't get particularly great mileage with standard powertrains, so the eAssist is more appealing.

      -Andrew L
      I go back to 2005. So, I started selling Buick at the end of the LeSabre era, the start of the W-body LaCrosse era, the last few Century cars, the Park Ave, and the beginning of the Lucerne era.

      It was a weird time for us because we were a Pontiac dealer that got a dealer's ticket that went under. So, we went from selling VW's and Pontiacs, which were close to the same demographic, to old people. Buick was truly an old person brand, which was a shame because I liked how they drove. Land yachts anyone?

      The new crowd is younger by close to 20 years on the average if I had to eye up the ages. I personally am selling more late 20 early 30 somethings Regals and Veranos. 40-50 is the average if I had to guess.

      The stereo-typical Buick buyer is no longer so typical. They don't even come into our new car sales floor anymore. If the shifter isn't up by the steering wheel they are almost lost. The amount of techno-gizmo-doo-hickeys on the current line has the ones who do settle on a more modern car coming back almost daily for classes on how to turn a light off on the dash. (Cruise Control)

      When I call a lot of Buick shoppers that fit into the demo graphic most people would associate with Buick, they end up buying a Toyota or a Lexus because of the simplicity of them. They reminded them of their old Buick, which I find funny.

      Not too sound too harsh, but the old Buick buyer is now the new Toyota/Lexus buyer. For me that is great because they are a fading customer.


      Quick add on to what I said...

      I also have cross shoppers now between VW and Buick. That didn't happen 2 years ago.

      I have people shop the Golf R then go and drive the GS. (Then not buy either, must have been a TCL'er. )
      Last edited by ChiTownA34DR; 09-01-2012 at 04:48 PM.
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    19. Member rimtrim's Avatar
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      09-01-2012 05:41 PM #44
      Quote Originally Posted by ChiTownA34DR View Post
      When I call a lot of Buick shoppers that fit into the demo graphic most people would associate with Buick, they end up buying a Toyota or a Lexus because of the simplicity of them. They reminded them of their old Buick, which I find funny.
      Thanks for this...I'm always interested to hear these kinds of "on the ground" reports after all the speculation and theorizing on TCL and other auto sites.

      The Buick/Toyota thing is funny to me because I feel the same way...except I'm 29! I've always driven old GM cars. But if I had to buy a new car right now, I hate to say it, but the first thing I would look at is a Camry LE. It seems closest to what I like: comfortable interior, simple layout, classic looks with no "fake sports car" stuff. I really like the Chrysler 200, but I don't quite trust Chrysler reliability.

      GM isn't really offering anything like this in their new lineup. The new Malibu takes its styling inspiration from muscle cars rather than luxury cars. It's like Chevy is GM's Dodge, rather than GM's Chrysler. I was hoping Buick would be GM's Chrysler, but it's too expensive and too focused on firmness and handling over comfort. The Verano might be a little bit of an exception...it's fairly affordable for what you get, and given that it's based on a Chinese model, I imagine it doesn't have the Euro-firm ride (though I doubt anything with standard 18" wheels can really have the traditional Buick ride.)

      Do you think anybody's going to buy the new Encore? I don't know what to think about that one...it's like a tiny RX350, presumably for a lot less money. I'm not sure if that's genius or stupidity.

      -Andrew L
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      09-01-2012 05:47 PM #45
      Quote Originally Posted by rimtrim View Post
      Thanks for this...I'm always interested to hear these kinds of "on the ground" reports after all the speculation and theorizing on TCL and other auto sites.

      The Buick/Toyota thing is funny to me because I feel the same way...except I'm 29! I've always driven old GM cars. But if I had to buy a new car right now, I hate to say it, but the first thing I would look at is a Camry LE. It seems closest to what I like: comfortable interior, simple layout, classic looks with no "fake sports car" stuff. I really like the Chrysler 200, but I don't quite trust Chrysler reliability.

      GM isn't really offering anything like this in their new lineup. The new Malibu takes its styling inspiration from muscle cars rather than luxury cars. It's like Chevy is GM's Dodge, rather than GM's Chrysler. I was hoping Buick would be GM's Chrysler, but it's too expensive and too focused on firmness and handling over comfort. The Verano might be a little bit of an exception...it's fairly affordable for what you get, and given that it's based on a Chinese model, I imagine it doesn't have the Euro-firm ride (though I doubt anything with standard 18" wheels can really have the traditional Buick ride.)

      Do you think anybody's going to buy the new Encore? I don't know what to think about that one...it's like a tiny RX300, presumably for a lot less money. I'm not sure if that's genius or stupidity.

      -Andrew L
      I'll be 30 this year. I also favor big sedans. I have owned two B-bodies; 96' Impala SS and a 96' Roadmaster Sedan.

      Verano is more traditional Buick ride, but for a younger generation. Rides well, it is quiet, but doesn't have a lost type of feel that older Buicks had turning and moving around town. (Buick float aka Dynaride ) I have had two as demos and they are great cars for the dollar amount.

      I think the Encore will do well as long as it is priced correctly. That is all I can say about it for now until I get some seat time.
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      09-01-2012 06:27 PM #46
      Quote Originally Posted by rimtrim View Post
      The Verano might be a little bit of an exception...it's fairly affordable for what you get, and given that it's based on a Chinese model, I imagine it doesn't have the Euro-firm ride (though I doubt anything with standard 18" wheels can really have the traditional Buick ride.)
      "Based on a Chinese model"? You either really are an idiot here, or you're being a troll.

      Let's get you set straight for the third damned time in this thread.

      The Verano is one of the many models that's come out of the Astra J line of cars, which is built on the Delta II platform, which was designed by Opel, in Germany. GM's divisions around the world have gone on to build locally-relevant cars based on the Opel Astra for their regions, with GM in China coming up with the Excelle GT, Vauxhall with the Astra Limousine, Daewoo with the Lacetti for the South Korea market (where the Daewoo name still has strong presence), and GM in America turning out the Buick Verano and Chevy Cruze.

      Nowadays it's very common for different divisions across GM to work together on a global scale. That certainly has happened with the Verano, but it doesn't mean that Opel or Shanghai GM got the final say for what the ride settings or design details will be like.

    22. Member rimtrim's Avatar
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      09-01-2012 08:08 PM #47
      Quote Originally Posted by warren_s View Post
      "Based on a Chinese model"? You either really are an idiot here, or you're being a troll.

      Let's get you set straight for the third damned time in this thread...
      Oh, come on. Everybody knows the Verano was primarily designed for the Chinese market. I believe GM has said so itself, on the record.

      Every time you've tried to "set me straight", I pointed out that you were in fact wrong, so then you moved on to some other nitpicking point. Get a life.

      -Andrew L
      "The whole economy is hinged on potholes." --Ray Magliozzi
      Hubcap Business on hiatus while I finish the Pontiac Project and The House | Philly/NJ highways blog Windshield Time

    23. Member warren_s's Avatar
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      09-01-2012 09:04 PM #48
      Quote Originally Posted by rimtrim View Post
      Oh, come on. Everybody knows the Verano was primarily designed for the Chinese market. I believe GM has said so itself, on the record.


      They... aren't.... selling.... the.... Verano.... in..... China.

      How can you not understand this? The platform is global, and they're building a bunch of different cars tuned for each m..... ahhhhhh f-ck it, how about instead of me doing the talking and you doing all the disbelieving, I'll get the media to do it for me:

      USA Today: "It's a glimpse of GM's plan for two key brands on three continents. In assembly plants from metro Detroit to China and Europe, thousands of jobs hinge on the car's success. With substantial tweaks for each region, the car is the Buick Verano in North America, Buick Excelle in China and Opel Astra in Europe."

      Insideline: "The 2012 Verano, an upscale companion to the Chevrolet Cruze, will go into production late next year at GM's Orion Township plant north of Detroit. A version of the Verano went into production earlier this year in China, where it is sold as the Buick Excelle GT. Both the Verano and the Excelle GT are based on the GM Delta II global compact platform that underpins the Cruze and the Opel Astra."


      Or how about a GM press release from 2010: Shanghai GM Announces Pricing for All-New Buick Excelle GT: "The Excelle GT is built on GM’s newest global architecture. Its specially tuned, high-performance European chassis provides premium comfort."


      Ayup, right there in the press release, they describe the Excelle GT as "European". Not Chinese, not American, not Australian. European.

      How does this mesh with your belief that the Verano is "based on a Chinese model", exactly?

    24. 09-01-2012 09:17 PM #49
      Quote Originally Posted by rimtrim View Post
      Oh, come on. Everybody knows the Verano was primarily designed for the Chinese market. I believe GM has said so itself, on the record.

      Every time you've tried to "set me straight", I pointed out that you were in fact wrong, so then you moved on to some other nitpicking point. Get a life.

      -Andrew L
      every time you have 'pointed out the fact that someone was in fact wrong' you did NOTHING but throw out your opinion.

      you have provided just about ZERO 'facts' in this thread.

      your blind hatred towards them after the bailout has yet to be called out by anyone here.

    25. Member rimtrim's Avatar
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      09-01-2012 09:48 PM #50
      Quote Originally Posted by warren_s View Post

      They... aren't.... selling.... the.... Verano.... in..... China.

      How does this mesh with your belief that the Verano is "based on a Chinese model", exactly?
      The Excelle GT IS the Verano by another name. Again, you're grasping at straws here. Regardless, the reason I mentioned the fact that the Verano was aimed primarily at China was to praise it, not to criticize it. I said that being based on a Chinese model meant it was more likely to have traditional Buick characteristics, since that actually seems to sell in China.

      Look, I don't mind disagreement, but stop picking up on irrelevant points taken completely out of the context of my arguments. For those reading this who think I'm being harsh on this guy, he pulled the same schtick in another thread I started the other day. If you want to disagree with my argument, then lay out your case relative to my central points, don't nibble around the edges with inane diversions and act like you're winning.

      -Andrew L
      "The whole economy is hinged on potholes." --Ray Magliozzi
      Hubcap Business on hiatus while I finish the Pontiac Project and The House | Philly/NJ highways blog Windshield Time

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