The 2.5 is not the most fuel-efficient engine, sure.... but they will be tacking the eAssist tech on to it soon (they've only put the eAssist on the previous 2.4L), and one of the top design goals of the 2.5 was to make it quieter. You'll see this repeated through reviews of the 2.5-equipped Malibu in recent weeks..... everyone is talking about how quiet it is.Or you can buy one of the many competitors that DON'T charge you $2K extra for good mileage. If the base Malibu got 25/35 and the eAssist was at like 29/39, it would make more sense. But it isn't, and it doesn't. It's a crutch for the fact that the new 2.5 doesn't get the mileage it should.
And you know what, this is probably going to be a great selling point to Malibu's traditional customer base. A smooth and quiet ride is of great interest to older folks who want a car to float around town in, and by all accounts they've been pretty successful in delivering that car.
Fuel economy isn't everything, ya know.
I'm learning that I have to tell you everything twice. Okay, that's fine up to a point -- I will repeat myself:Yeah, it's a $30K luxury car NOW that they slapped a $30K price tag on it I mean look at the sales numbers for this thing, it's a joke. There's no way they have a business case for making a next-gen model if it's going to return these kinds of numbers.
Dealerships are clearing out stock of the 2012 models.
The discounts on 2012s have been in the range of $6,000 compared to the price of the 2013! For that kind of money, it doesn't matter how much more fuel-efficient or better-looking the 2013 Malibu is .... of course people are going to snap the old model up! This is not at all a reflection on how good or bad the new model is.... people going into a Chevy dealership to buy a basic car are going to drive off with the old model.
But this changed in August, since the 2013 Malibu is now showing up on dealer floors. It should help sales of the Eco since the two models can be compared on an equal footing.... and when the Turbo shows up in a few more months, then we'll really see what people want.
20% sales of more expensive but more fuel-efficient variants of a car is a number you'll see in other manufacturers' sales books as well. For example, ~20% of Golfs sold are the TDI variant (and another 12-15% are the GTI and R)....But some people can't or won't pay for those features, regardless of how cool they are. After all, the ~$3-4K premium for a Camry Hybrid will eventually pay off too. But the Hybrid is still less than 20% of sales.
Remember, this is the United States of America in the 21st century -- short-sightedness is the new gold standard. Most people see no problem with spending less money now, even though it will cost more later on. You know I'm right about this.