I saw this earlier. The thing is brings shame to Hasselblad. It doesn't even look finished. It looks like someone slapped bondo onto a Nex and called it good. I can understand using another companies sensor and what-not to reduce costs. But explain how adding 10 tons of ugly onto an already ugly camera is worth 5,000 more?
It really reminds me of when Aston Martin took all those Scion iQ's (or whatever the Toyota version is) and said "Hey look at our car EPA! Now we're environmentally friendly! Also, where's my $35,000?"