You are helping support his statement...
If we are comparing purely on equipment per price basis, we would all be driving mid-size family cars, as none of these premium segment sport/sporty sedans are really that value priced. Even the G37, you can get similarly loaded Altima on equipment basis for less.....
19-- Willys Jeep * 1989 Cadillac STS * 1991 Ford Escort GT * 1997 Honda Civic EX * 1997 BMW 528i * 1998 Honda CR-V EX * 1999 Acura 3.2 TL * 2000 VW Golf GLS 1.8T * 2001 Land Rover Range Rover 4.6 SE * 2002 VW Passat GLS 1.8T * 2002 Honda Civic EX * 2006 Lexus GS430 * 2006 Honda Pilot EX-L * 2007 Mitsubishi Outlander XLS * 2009 Hyundai Genesis 3.8 * 2010 Kia Forte Koup SX * 2011 Hyundai Sonata SE * 2013 Honda Accord Sport * 2014 Kia Soul
I have a feeling than when you compare similarly-equipped cars, the Caddy will be less expensive. Maybe not by a huge amount, but I think it will undercut the Germans. Plus, even if the sticker says the car is $45k, it's a domestic so I will assume it will be marked down with incentives.
If it can stand toe to toe with the 3 series, why should they offer it at Hyundai money?
Oh, and by the way: As stated above, it's a lot cheaper than a comparable 3 series. In the other ATS thread I demonstrated what a 335i and ATS 3.6 cost when similarly optioned. The 3 series is considerably more.
CPO prices are a different thing, but comparing new cars its not even close.
10 years ago, if you said Caddy and 3-series in the same sentence, you'd have been burned at the stake.
I'll name Cadillac's
There's 5 model lines and Cadillac has a total of 5 models...
BMW has 10 model lines, 5 of which are exactly what Cadillac has (3, 5, 7ish, X3, X5)
The only vehicles Cadillac currently can't compete with at BMW that I would declare need extreme cash investment are the X1/1 series and a true 7 series.
Everything else is a rebody of what GM already has platforms for.
and the Cadillac Omega flagship is coming, and it will cost $120-$180k and have a LOT of styling cues from the Ciel (the vehicle you referenced which was a pure prototype a year ago, you need to learn time frames). There is a good source who dropped that information.