Those of us with '09 and newer TDI's who change our own oil- I've been buying Mobil1 ESP from Pep-Boys since they started selling it in early '10, and I've watched the price go from $8.99/Liter to $9.99, and tonight they tried to charge me $11.99 a Liter! The sticker on the shelf at the Rancho/Craig location was still $9.99, so they let me buy out the rest of their inventory at the old price, but he said they would be fixing the sticker asap. Oddly enough, the MB (Mercedes Benz Diesel) Mobil1 Synthetic is still $9.99...
I know some of you buy your oil online, but I have yet to find an online store that could beat $10/L shipped for the VW507 approved oil for our common rail TDI.
Also FYI here are some other Pep Boy prices:
Mk5 cabin HVAC air filter ('09 Jetta): $25
CBEA common rail TDI oil filter (Purolator): $11.50
CBEA common rail TDI engine air filter: $25