Sidenote...i like the idea of the caliber srt but...it doesnt do it for me like the neon did, i dont feel as intimidated when a guy meets you at a light in a caliber...
Last edited by Ark6; 10-01-2012 at 03:57 AM.
So they need to have 2 brands to sell one car? I don't understand this company. If they sold different cars fine, but having an SRT Dart and a Dodge Dart is just silly. They will both be sold under the same dealer, I doubt there will be any SRT-only dealers. So why have a whole new 'brand'. Or are they going to kill the Dodge name off?
That would be easier to accept if they didn't create a new brand to contain all their trucks. They'll probably confuse things further by making a Jeep pickup.
Would a heavy duty police Charger be a RAM?
With the 500 falling under Fiat branding, would they bring over the Strada as a Fiat or RAM?
The brands were shuffled and segmented so that they could be sold off individually if the Fiat deal fell through. Viper is actually its own brand, too.
You guys are reading a bit too far into it.
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That's why Mopar is doing its own branded vehicles now, too.
Originally Posted by alleghenyman
If they wanted to win the brand diversity race, I think they got it. At least for America. They might as well go global and start making each model its own brand, then they can have more brands than anyone in the world. Each model would now be a super model because both only have one name.