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    Thread: Should the Opel Adam be offered in the U.S. as a Buick?

    1. Member warren_s's Avatar
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      10-03-2012 01:01 AM #26
      Quote Originally Posted by MidnightSpecial View Post
      I think it would make a better Chevrolet and I can see the design translating. I know they have the Spark, but it's more economy based. I would only have the Spark available in poverty trim and sell the Adam with the cool stuff.
      They probably couldn't sell the Germany-built Adam in the United States at a price that would make sense. Pretty sure it's impossible for any manufacturer to get a European-built car sold in the US for under $17,000 these days.

      And besides, the Spark is doing extremely well so far (they've sold 4,000 in two months despite only being in some big-city markets, and dealers can't keep any in stock) but it's the $13,000 price point that's doing it, not the size of the car. Jack the price of the Spark up enough (or introduce an Americanized Adam) and people will say "whatever", and start looking at Sonics or 500s instead.

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      10-03-2012 01:23 AM #27
      Absolutely.

      It's already got a fake vinyl lookin roof thing going on too

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      10-03-2012 02:11 AM #28
      looks better than the fiat
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      10-03-2012 05:40 AM #29
      Why dont they just bring it here as a f**king opel? Bout time they revived the opel brand here....
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      10-03-2012 07:19 AM #30
      Quote Originally Posted by VDub2625 View Post
      I don't think it'd fit with the Buick image. Though interestingly, a theoretical small Buick and the "fashion class" (500, Mini etc) do occupy the same price range...
      This. Neither the interior or exterior fit "Buick". But it is a nice car.
      Quote Originally Posted by Fritz27 View Post
      You're a self-serving Japanese car-hating asshat.
      I drive two Japanese cars.

    6. 10-03-2012 08:02 AM #31
      GM already has the Spark which this would compete directly against.

    7. Member Burnin8r's Avatar
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      10-03-2012 08:36 AM #32
      Quote Originally Posted by mike02467 View Post
      America has enough useless tiny 2 door hatches, ala smart fortwo and fiat 500. Those cars suck and don't sell, GM would stupid to bring the Adam to America.
      sales are up over 130% vs last year for FIAT, it wasn't an overnight success but America is warming up to small, stylish cars. The Abarth literally sold out in 6 weeks. Not everyone wants to drive a boat, especially people who commute or have to park in an urban areas. That being said, the Adam looks great, just not as a Buick.

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      10-03-2012 08:41 AM #33
      Quote Originally Posted by simon_C View Post
      Why dont they just bring it here as a f**king opel? Bout time they revived the opel brand here....
      I believe the bean counters think they're better off rebadging Opels and other overseas models instead of going through the huge expense of setting up another division.

    9. Member 200HP4dr's Avatar
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      10-03-2012 08:43 AM #34
      I agree with the Skylark nomenclature.

      Or, they could bring it over as the Buick Opel.

      It worked in the 70's, right? ummm....

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    10. 10-03-2012 08:45 AM #35
      No this would not be a good fit for Buick. I question what GM is doing with the brand bringing the Trax here as the Encore and this would make even less sense. Is GM trying to kill Buick?

      What does make sens is to replace the Chevy Spark with this car.

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      10-03-2012 08:47 AM #36
      Part of Fiat's success in this segment is affordable prices coming from North American manufacturing (assembly Mexico, some powertrain components USA depending on model). Unless they started assembling the Adam some place that isn't Germany, it would be too pricey to mimic Fiat's US success.

      This is a bona fide MINI sized car though, so it would be neat to see them offer it. They've already sort-of got a Countryman competitor coming in the form of the Encore.

    12. 10-03-2012 08:48 AM #37
      Sure, because every generation deserves their own Cadillac Cimarron...

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      10-03-2012 09:32 AM #38
      just import it as Opel no need to rebadge any thing

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      10-03-2012 09:36 AM #39
      Quote Originally Posted by tampaSi View Post
      Blatant A1 copy is blatant.

      Also, no.
      Yeah, because as everyone knows, Audi started this class with its A1




      And no, they shouldnt. I do see 500s more than Smarts but they arent that thick on the ground. If they could afford to bring it in as a Chevy, it might be okay. Or, better yet, make an Abarth counterpart and TCL will leg hump (but never purchase)
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      10-03-2012 10:07 AM #40
      It looks better than the 500 and Smart, looks like a Cygnet.

      Too many hipsters and stoned dogs in the commercial for me,.... pass.

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      10-03-2012 10:15 AM #41
      Neat looking car. But bring it over as a buick? No way. Chevy already has a couple of small cars. I don't see how a pseudo-upscale 2-dr hatchback will help GM or Buick. The styling of the car seems a bit too youthful and exciting for buick anyway.

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      10-03-2012 10:18 AM #42
      Quote Originally Posted by MCTB View Post
      Yeah, because as everyone knows, Audi started this class with its A1
      Audi designs are copied all the time maaan. The Porsche 356 is a total TT ripoff.

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      10-03-2012 10:19 AM #43
      Quote Originally Posted by Minority5 View Post
      *I am not confirming/denying/implying that this car is in GMNA's product plans.*

      I strongly disagree. There is a reason why the Germans are tripping over themselves to fill this niche.


      I'm not even going to ask.


      Personally, I love the styling of this Adam over the Spark (the whole Chevy styling theme is so bizarro to me I can't even take it anymore. The Spark's demented anime look. The Sonic's puckering grille and uncohesive lights. The Malibu's attempt to look like a truck. The Impala... well, that one looks alright actually... for a big car.).

      Although I would love to see it sold here... I wouldn't know what to make of Buick selling it, but then... I (like many here) have notions of what Buick means burned into my skull. Maybe it can be marketed to younger gens who didn't grow up with the Buick of old. It is possible... given the right marketing. But then... given how GM cannot sort out how to hire VPs that fit their mold without firing them within months... I am not too sure.

      BTW... why is it that Opel (or any Euro brand) marketing pics for cars always lead with white folk looking halfway normal and ethnic folks looking stereotypical and/or doing weird-ass **** like cartwheels on the hood. Do minorities in Europe look and act like this?

    19. Member tampaSi's Avatar
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      10-03-2012 10:25 AM #44
      Quote Originally Posted by MCTB View Post
      Yeah, because as everyone knows, Audi started this class with its A1




      Or, because it looks exactly like a f**king A1.
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      10-03-2012 10:34 AM #45
      Quote Originally Posted by 6cylVWguy View Post
      Neat looking car. But bring it over as a buick? No way. Chevy already has a couple of small cars. I don't see how a pseudo-upscale 2-dr hatchback will help GM or Buick. The styling of the car seems a bit too youthful and exciting for buick anyway.
      Haven't you been watching the "New Buick" commercials?

      It's for youthful hotties going to the beach and ex NBA stars.

      It is obvious that Buick is aiming itself to be an Acura (which was once the entry luxo brand for post BMW yuppies). It'll be interesting.

      I think things would have been easier had Saturn not folded, but then... some had to be folded. That meant a helluvah shakeup in the product planning for the future that now requires some really good marketing to pull off given the GM history.

    21. 10-03-2012 10:36 AM #46
      If gas prices go up to $5 a gallon then I could see GM could make a business case to sell it in the US. Upmarket subcompact cars are not very popular though in the US currently so at this point it would be better to sell the Spark only because it is cheap.

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      10-03-2012 10:43 AM #47
      Quote Originally Posted by uncleho View Post
      BTW... why is it that Opel (or any Euro brand) marketing pics for cars always lead with white folk looking halfway normal and ethnic folks looking stereotypical and/or doing weird-ass **** like cartwheels on the hood. Do minorities in Europe look and act like this?
      Yeah, you gotta make a little extra room on the sidewalks so they can "express themselves".
      Quote Originally Posted by phryxis View Post
      sprayed it on, waited some time, and proceeded to go at it with a scraper, some pliers, and a lot of f-ing hard work.

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      10-03-2012 10:50 AM #48
      Quote Originally Posted by VarianceVQ View Post
      No.

      The Verano and Encore are already at the outer limit of how small a Buick can be without being ridiculous. Not to mention a Buick Grille on that is going to look asstacular.
      Buick has done small Opels before.










      Even when peopel though of Buick as big cars, they sold the small Opels, from the '60s to 1980.
      I love cars, but the problem is they are like schroedinger's hobby. They're always in a quantum superstate of being both awesome and a huge waste of time and money... until observation momentarily forces them into one state or another.

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      10-03-2012 11:14 AM #49
      Quote Originally Posted by tampaSi View Post
      Or, because it looks exactly like a f**king A1.
      I must be missing it because the side profiles and 3/4s are not "exactly" alike. I mean, theyre small cars with sloping windshields but I see nothing else.
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    25. Member BLK9GEN's Avatar
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      10-03-2012 11:30 AM #50
      Quote Originally Posted by tampaSi View Post
      Or, because it looks exactly like a f**king A1.




      OMG...how will anyone ever tell the two apart?!
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