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    Thread: Should the Opel Adam be offered in the U.S. as a Buick?

    1. Member Mike!'s Avatar
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      10-03-2012 09:47 AM #36
      Part of Fiat's success in this segment is affordable prices coming from North American manufacturing (assembly Mexico, some powertrain components USA depending on model). Unless they started assembling the Adam some place that isn't Germany, it would be too pricey to mimic Fiat's US success.

      This is a bona fide MINI sized car though, so it would be neat to see them offer it. They've already sort-of got a Countryman competitor coming in the form of the Encore.

    2. 10-03-2012 09:48 AM #37
      Sure, because every generation deserves their own Cadillac Cimarron...

    3. Member JCT's Avatar
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      10-03-2012 10:32 AM #38
      just import it as Opel no need to rebadge any thing

    4. Member MCTB's Avatar
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      10-03-2012 10:36 AM #39
      Quote Originally Posted by tampaSi View Post
      Blatant A1 copy is blatant.

      Also, no.
      Yeah, because as everyone knows, Audi started this class with its A1




      And no, they shouldnt. I do see 500s more than Smarts but they arent that thick on the ground. If they could afford to bring it in as a Chevy, it might be okay. Or, better yet, make an Abarth counterpart and TCL will leg hump (but never purchase)

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      10-03-2012 11:07 AM #40
      It looks better than the 500 and Smart, looks like a Cygnet.

      Too many hipsters and stoned dogs in the commercial for me,.... pass.

    6. Senior Member 6cylVWguy's Avatar
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      10-03-2012 11:15 AM #41
      Neat looking car. But bring it over as a buick? No way. Chevy already has a couple of small cars. I don't see how a pseudo-upscale 2-dr hatchback will help GM or Buick. The styling of the car seems a bit too youthful and exciting for buick anyway.

    7. Member Mike!'s Avatar
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      10-03-2012 11:18 AM #42
      Quote Originally Posted by MCTB View Post
      Yeah, because as everyone knows, Audi started this class with its A1
      Audi designs are copied all the time maaan. The Porsche 356 is a total TT ripoff.

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      10-03-2012 11:19 AM #43
      Quote Originally Posted by Minority5 View Post
      *I am not confirming/denying/implying that this car is in GMNA's product plans.*

      I strongly disagree. There is a reason why the Germans are tripping over themselves to fill this niche.


      I'm not even going to ask.


      Personally, I love the styling of this Adam over the Spark (the whole Chevy styling theme is so bizarro to me I can't even take it anymore. The Spark's demented anime look. The Sonic's puckering grille and uncohesive lights. The Malibu's attempt to look like a truck. The Impala... well, that one looks alright actually... for a big car.).

      Although I would love to see it sold here... I wouldn't know what to make of Buick selling it, but then... I (like many here) have notions of what Buick means burned into my skull. Maybe it can be marketed to younger gens who didn't grow up with the Buick of old. It is possible... given the right marketing. But then... given how GM cannot sort out how to hire VPs that fit their mold without firing them within months... I am not too sure.

      BTW... why is it that Opel (or any Euro brand) marketing pics for cars always lead with white folk looking halfway normal and ethnic folks looking stereotypical and/or doing weird-ass **** like cartwheels on the hood. Do minorities in Europe look and act like this?

    9. Member tampaSi's Avatar
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      10-03-2012 11:25 AM #44
      Quote Originally Posted by MCTB View Post
      Yeah, because as everyone knows, Audi started this class with its A1




      Or, because it looks exactly like a f**king A1.
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      10-03-2012 11:34 AM #45
      Quote Originally Posted by 6cylVWguy View Post
      Neat looking car. But bring it over as a buick? No way. Chevy already has a couple of small cars. I don't see how a pseudo-upscale 2-dr hatchback will help GM or Buick. The styling of the car seems a bit too youthful and exciting for buick anyway.
      Haven't you been watching the "New Buick" commercials?

      It's for youthful hotties going to the beach and ex NBA stars.

      It is obvious that Buick is aiming itself to be an Acura (which was once the entry luxo brand for post BMW yuppies). It'll be interesting.

      I think things would have been easier had Saturn not folded, but then... some had to be folded. That meant a helluvah shakeup in the product planning for the future that now requires some really good marketing to pull off given the GM history.

    11. 10-03-2012 11:36 AM #46
      If gas prices go up to $5 a gallon then I could see GM could make a business case to sell it in the US. Upmarket subcompact cars are not very popular though in the US currently so at this point it would be better to sell the Spark only because it is cheap.

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      10-03-2012 11:43 AM #47
      Quote Originally Posted by uncleho View Post
      BTW... why is it that Opel (or any Euro brand) marketing pics for cars always lead with white folk looking halfway normal and ethnic folks looking stereotypical and/or doing weird-ass **** like cartwheels on the hood. Do minorities in Europe look and act like this?
      Yeah, you gotta make a little extra room on the sidewalks so they can "express themselves".
      Quote Originally Posted by phryxis View Post
      sprayed it on, waited some time, and proceeded to go at it with a scraper, some pliers, and a lot of f-ing hard work.

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      10-03-2012 11:50 AM #48
      Quote Originally Posted by VarianceVQ View Post
      No.

      The Verano and Encore are already at the outer limit of how small a Buick can be without being ridiculous. Not to mention a Buick Grille on that is going to look asstacular.
      Buick has done small Opels before.










      Even when peopel though of Buick as big cars, they sold the small Opels, from the '60s to 1980.
      I love cars, but the problem is they are like schroedinger's hobby. They're always in a quantum superstate of being both awesome and a huge waste of time and money... until observation momentarily forces them into one state or another.

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      10-03-2012 12:14 PM #49
      Quote Originally Posted by tampaSi View Post
      Or, because it looks exactly like a f**king A1.
      I must be missing it because the side profiles and 3/4s are not "exactly" alike. I mean, theyre small cars with sloping windshields but I see nothing else.

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      10-03-2012 12:30 PM #50
      Quote Originally Posted by tampaSi View Post
      Or, because it looks exactly like a f**king A1.




      OMG...how will anyone ever tell the two apart?!
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    16. Member 1985Jetta's Avatar
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      10-03-2012 12:36 PM #51
      Quote Originally Posted by Iroczgirl View Post
      Could be a Fiat 500 competitor.
      My first thought. I like it.

    17. Member Mike!'s Avatar
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      10-03-2012 12:37 PM #52
      Quote Originally Posted by jwaters943 View Post
      OMG...how will anyone ever tell the two apart?!
      OMG, they all have two doors, four wheels, and a contrasting roof color!!



      How can I tell one from the other?

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      10-03-2012 12:45 PM #53



      Cool looking car - but it just doesn't fit the Buick image IMHO.


      If only GM had a small, quirky, unconventional European brand in which a small, fun, efficient hatchback could be sold to US buyers....

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    19. 10-03-2012 12:58 PM #54
      Quote Originally Posted by mavric_ac View Post
      looks better than the fiat
      Agreed....but thats not hard to do.

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      10-03-2012 01:00 PM #55
      That other small Sonic-based Buick should have been called the Buick Eve and you'd have a gold mine.
      "I was in the future. It was too late to RSVP."

    21. Member Troike's Avatar
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      10-03-2012 05:00 PM #56
      Quote Originally Posted by Wimbledon View Post


      The only Buick I could see such blatant hipsters driving would be this one (name that video):



      Except hipsters possess no mechanical abilities; only inane knowledge, quasi-artistic talent, and barista skills. so they would not drive any Buick.
      << so it Hz >>

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      for every good post in this thread there are 10 illiterate people mashing buttons on their keyboard
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    22. 10-03-2012 05:38 PM #57
      Seriously just drop Buick and bring over Opel, Buick will always be known as a geezer brand.

    23. Senior Member 6cylVWguy's Avatar
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      10-03-2012 05:46 PM #58
      Quote Originally Posted by uncleho View Post
      I think things would have been easier had Saturn not folded, but then... some had to be folded. That meant a helluvah shakeup in the product planning for the future that now requires some really good marketing to pull off given the GM history.
      If Saturn was still around, they would have made a great modern day Merkur. Though if that happened, it probably would have meant the demise of Buick. I agree with you though--the Adam would be a much better fit for the Saturn brand than any other domestic division of GM.

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      10-03-2012 05:48 PM #59
      Now that I looked at the picture harder, I think this looks way better than a 500. I would love to have one.

    25. Member partario's Avatar
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      10-03-2012 05:57 PM #60
      Quote Originally Posted by Troike View Post
      The only Buick I could see such blatant hipsters driving would be this one (name that video):

      My Hooptie!


      Anyway, I see a bit of Ford Ka in Opel Adam.



      Yet, unlike the Ford, Adam actually looks quite nice.

    26. Swallow Doretti
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      10-03-2012 06:04 PM #61
      Quote Originally Posted by mike02467 View Post
      America has enough useless tiny 2 door hatches, ala smart fortwo and fiat 500. Those cars suck and don't sell, GM would stupid to bring the Adam to America.
      You mean like this?


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      10-03-2012 06:14 PM #62
      Quote Originally Posted by vrsexxy_GTI View Post
      Seriously just drop Buick and bring over Opel, Buick will always be known as a geezer brand.
      I'd rather drop you on your head, but gauging by some of your brilliant contributions to this forum, I'm guessing that already happened many years ago.

      Buick is doing great these days. GM would be stupid to dump them in favor a brand that means absolutely nothing to most Americans.

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      10-03-2012 06:23 PM #63
      Quote Originally Posted by simon_C View Post
      Why dont they just bring it here as a f**king opel? Bout time they revived the opel brand here....
      Yeah, and they could sell the Opel branded cars THROUGH BUICK DEALERS.

      Why does that seem familiar....
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      10-03-2012 06:28 PM #64
      Im sure that, even if it were manufactured in Germany, Buick can do good for its self by importing them in small numbers. Get people into the brand, and they'll "move up" to other models.

      I for one like the Adam, but I like all miniature hatchbacks.
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      10-03-2012 06:28 PM #65
      Quote Originally Posted by BattleRabbit View Post
      Yeah, and they could sell the Opel branded cars THROUGH BUICK DEALERS.

      Why does that seem familiar....
      Hmm, could it be because all of the current Buick line up are Opel's and Vauxhaulls?

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      10-03-2012 06:31 PM #66
      Quote Originally Posted by mike02467 View Post
      Hmm, could it be because all of the current Buick line up are Opel's and Vauxhaulls?
      I was thinking more because cars like the Opel Manta and GT were sold as Opels through Buick dealers.
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      10-03-2012 06:39 PM #67
      Am I the only one who thinks that ,with those devilish looking eyes and thin, upturned chrome grille mustache, it look like it wants to tie a young girl to some railroad tracks or trick her into marrying it for her inheritance? I do like it though. It's a neat looking little car.

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      10-03-2012 06:50 PM #68
      I'd like to see it come to the US, but I don't think Buick is the right brand for it.


      It would have made a nice Pontiac........

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      10-03-2012 06:56 PM #69
      Quote Originally Posted by justanotherusername View Post
      I'd like to see it come to the US, but I don't think Buick is the right brand for it.


      It would have made a nice Pontiac........
      Would have been a better Saturn. Pontiac was trying to get back to performance-based image, before the plug got pulled. The Adam would not have fit that too well.

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      10-03-2012 06:57 PM #70
      It's a great looking car but I think branding it as a Buick would ruin it.
      Last edited by The Holy Molar; 10-03-2012 at 07:01 PM.

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