The reality is it will take years and a small fortune to change that, and that's assuming there's any reason to. There's abslutely nothing wrong with leaving Buick's marketing basically unchanged, and just broadening it a little. Trying to go from branding to sell to 65+ year olds to 20 somethings just doesn't make good sense. There's just no way to market a brand effectivly to both crowds. You almost always have to turn off one to sell to the other.
Maybe they can successfully sell and market the Adam, but they can also market their "bigger" offerings to more "traditional" buyers. Whats wrong with this? In Canada you can buy a B class at a Mercedes dealer. You can also pay well over 6 figures for an S class!
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...ceterum censeo Carthaginem esse delendam!
The Regal's sales took a direct hit from the Verano, which is selling EXTREMELY well. The other Buicks, LaCrosse and Enclave are also moving in large numbers.
GM and Buick's fleet sales overall are down, so they aren't dumping half their cars into fleets. If you proof otherwise, please post articles or links.
People in their twenties overall are not buying enough new cars that any car manufacturer should be chasing them. The average age of a new car buyer in the US hovers in the mid to high forties. While getting new blood into showrooms is important, no luxury or premium brand is building a business case on selling cars to 14-24 year olds.
Sent from my tablet while sipping weak drinks over fancy brunch with a view
Honestly, what's so low-end looking about this color display? The resolution looks quite high. It's large and uses bright graphics/legible fonts. I quite like it. *shrug*
Are you kidding me? This would make a great Buick. Buick's geriatric demographic likes big cars, but they also like small cars. Lots of very old people drive Scions and MINIs. Grandma only needs a car to go to the grocery store and the post office. This would do just fine.
The rendering above is wrong with the grill placement. If it was to come over the grill would need to start at the leading edge of the hood line and extend partially down into the mid of the bumper and end there.
Selling Buicks in a metro area, I like the idea, but it would not sell. However, I like what someone said about being proactive and not reactive. I say just do it and see what happens.
< Dan >
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Buick needs to stop worrying about a younger demographic, and go for what works. Old people need cars, too. They should focus on soil-resistant seats, easy-to-use controls with large labels and displays, and safety equipment to keep them from backing over a kid on a bicycle.