Username or Email Address
Do you already have an account?
Forgot your password?
  • Log in or Sign up

    VWVortex


    The Car Lounge
    Page 1 of 4 1234 LastLast
    Results 1 to 25 of 78

    Thread: Toyota, for the love of God just stop trying and axe scion

    1. Member TetsuoShima's Avatar
      Join Date
      Nov 30th, 2008
      Location
      Hamilton, Ontario, Canada
      Posts
      7,224
      Vehicles
      1994 Honda Prelude V-TAK
      10-03-2012 08:39 PM #1
      Scion targeting heavy metal, headbanger demographic



      Marketing to younger buyers can be a funny thing. Sometimes, the more you try to sell Generation XYZPDQ on a car, the more it ensures you will sell to older buyers looking to feel young again. Scion has been toying with this concept ever since it was founded in 2002. The Toyota offshoot's latest target? The heavy metal enthusiast scene.

      According to an AdWeek report, Scion thinks the heavy metal crowd has received a bad rap and is undervalued as a consumer base. To that end, Scion recently opened a gallery in Los Angeles that will feature works from U.K. artist French, among others. According to the report, Scion's vehicles will be on display as well, in case patrons want to go for a test drive after purchasing some artwork. Scion has also led an initiative to sponsor heavy metal concerts, albums and music videos. More than 1,700 artists have taken part in over 10,000 events around the country.

      This news strikes us as a tad perplexing. After trying for years to appeal to the tuner and enthusiast communities, the brand finally has a home run in the FR-S, a drift-happy coupe that begs to be tuned and modified. Then again, Scion says the metal crowd is "not necessarily trying to be a trendsetter, but more of a thought leader." If targeting that demographic helps the folks at Scion sell more iQ and tC models, more power to 'em. As long as it means enthusiasts still have machinery like the aforementioned FR-S to swoon over.
      Seriously, what the actual ****? lol I can't believe they are wasting time and money with this brand. What kind of a lame marketing move is this to try and inject some popularity into this pointless brand?

      Jesus, just axe it Toyota already

    2. Member mrbatavus's Avatar
      Join Date
      Nov 29th, 2008
      Location
      Ewing NJ
      Posts
      1,263
      Vehicles
      2002 Chevy Trailblazer, 2002 Saturn L300, 1991 VW GTI 16v
      10-03-2012 08:52 PM #2
      scions are super reliable and do appeal to younger kids..... whats wrong with that

    3. Geriatric Member ATL_Av8r's Avatar
      Join Date
      Oct 17th, 2002
      Location
      Gapiana
      Posts
      42,775
      10-03-2012 08:55 PM #3
      What are they trying to axe them? Is it a personal question Scion doesn't want to answer?
      MemeGate 2012 - First Responder, post #2

      Quote Originally Posted by .skully.
      Mike, quote me in your signature

    4. 10-03-2012 08:55 PM #4
      Toyota thought loyalists would move up from Scions to Toyotas like Toyota owners bought Lexus when they "made it", but the bottom segment is fickle and disloyal and Toyota would do better anyway to extend its good brand image rather than diluting it with the shameless marketing experiment that is Scion.

    5. Banned WhistlerYOW's Avatar
      Join Date
      Oct 14th, 2004
      Posts
      10,165
      10-03-2012 08:55 PM #5
      Quote Originally Posted by TetsuoShima View Post
      Seriously, what the actual ****? lol I can't believe they are wasting time and money with this brand. What kind of a lame marketing move is this to try and inject some popularity into this pointless brand?

      Jesus, just axe it Toyota already
      Ya, I don't understand the entire point of this brand.

      I am in the target demographic too. People my age don't care that much about brands, unless it has a reaaaaally hard to shake image, like Buick with old people, etc.

      Toyota never had a bad brand image with young people, they just stopped making young people cars. Most young people remember the Supra and the souped up Celicas, even ****ty movies like Fast and Furious kept Toyota in the minds of young people. Toyota just stopped making those cars, and never tried to market a sporty car again.

      If they released the FR-S as a Toyota they would have just picked up where the Celicas and Supras left off and the young buyers would come back.

    6. Member TetsuoShima's Avatar
      Join Date
      Nov 30th, 2008
      Location
      Hamilton, Ontario, Canada
      Posts
      7,224
      Vehicles
      1994 Honda Prelude V-TAK
      10-03-2012 08:56 PM #6
      Quote Originally Posted by mrbatavus View Post
      scions are super reliable and do appeal to younger kids..... whats wrong with that
      I just don't see the point of it. They don't really have any desirable models other than the TC and FR-S. Nobody really knows about the TC apparently because I rarely see them around, about the same frequency as I see E30 BMW's. Now they're wasting money trying to target heavy metal and head banger demographic? lol I don't even..

    7. Member TetsuoShima's Avatar
      Join Date
      Nov 30th, 2008
      Location
      Hamilton, Ontario, Canada
      Posts
      7,224
      Vehicles
      1994 Honda Prelude V-TAK
      10-03-2012 08:58 PM #7
      Quote Originally Posted by WhistlerYOW View Post
      Ya, I don't understand the entire point of this brand.

      I am in the target demographic too. People my age don't care that much about brands, unless it has a reaaaaally hard to shake image, like Buick with old people, etc.

      Toyota never had a bad brand image with young people, they just stopped making young people cars. Most young people remember the Supra and the souped up Celicas, even ****ty movies like Fast and Furious kept Toyota in the minds of young people. Toyota just stopped making those cars, and never tried to market a sporty car again.

      If they released the FR-S as a Toyota they would have just picked up where the Celicas and Supras left off and the young buyers would come back.
      Exactly this. I guess they knew that and are now trying to put Scion on the map with the FR-S, but I still think they would've had more sales had they kept it a Toyota and stayed with the GT-86 name. I really don't understand what the hell they're trying to do with Scion. It's been like what 10 years now or something and it still hasn't really picked up?

    8. Member 1985Jetta's Avatar
      Join Date
      Mar 11th, 2012
      Location
      Palmetto tree land
      Posts
      15,855
      Vehicles
      26 of them
      10-03-2012 08:59 PM #8
      to this thread

    9. 10-03-2012 09:00 PM #9
      The Scion flare has been over for a few years now. It would be an easy merge to move current Scions into the Toyota nameplate, and Toyota would probably gain more sales due to the brand recognition.

    10. Member OrangeA4's Avatar
      Join Date
      Oct 31st, 2000
      Location
      Los Angeles
      Posts
      1,488
      Vehicles
      '11 TTS Coupe
      10-03-2012 09:10 PM #10
      can we post all the JDM equivalents of our Scion product?
      I mean what were talking about is just "rebranded" Scion as Toyota right?

      Ist, Rumion, IQ, FT86.

      Do you think the perception of these would be better if they were "Toyotas"?
      '11 TTS Coupe
      '08 A4 Avant 2.0t S-line Titanium
      '01 A4 Avant 1.8t S-line (Sold)
      '90 Coupe Quattro 20v (Sold)
      '95 "Getta" VR6 (Sold)

    11. Banned Hurt's Avatar
      Join Date
      May 3rd, 2011
      Location
      Boston, MA
      Posts
      3,846
      Vehicles
      1998 Jetta GT, 1998 GTI 2.0, 2012 GLI, 2012 GTI
      10-03-2012 09:18 PM #11

    12. Member TheDarkEnergist's Avatar
      Join Date
      Aug 21st, 2009
      Location
      Crooklyn
      Posts
      8,633
      Vehicles
      E46 330ci and Bikes.
      10-03-2012 09:18 PM #12
      Scions sell very well around here. They might not make any models YOU like, but they sell like hot cakes around here.

      They don't seem to be as flash-in-the-pan as you'd like them to be.

      Also...I really don't understand why ANY so-called enthusiast would want any car brands dead. Usually when brands compete the consumer benefits. I've never once thought "Damn there are just too many kinds of cars."
      Last edited by TheDarkEnergist; 10-03-2012 at 09:21 PM.
      Free Patrikman 2015. #letmypeoplego

    13. 10-03-2012 09:24 PM #13
      Major corporations spend millions of dollars every year on marketing.

      You act like this is a new concept or something.

    14. 10-03-2012 09:26 PM #14
      Quote Originally Posted by TheDarkEnergist View Post
      Also...I really don't understand why ANY so-called enthusiast would want any car brands dead. Usually when brands compete the consumer benefits. I've never once thought "Damn there are just too many kinds of cars."
      See, that's the thing. It's not real competition, it's just a Toyota with a different sticker on it. And really, you've never thought there were too many brands of cars? You didn't spend any time at a Pontiac/Buick/GMC/Chevrolet/Oldsmobile/Cadillac/Geo/Saturn dealer, did you?
      "This couldn't possibly break, I'll put it way the **** down there." -every German car engineer.

    15. Member 1985Jetta's Avatar
      Join Date
      Mar 11th, 2012
      Location
      Palmetto tree land
      Posts
      15,855
      Vehicles
      26 of them
      10-03-2012 09:28 PM #15
      Quote Originally Posted by Benkennedy11 View Post
      You didn't spend any time at a Pontiac/Buick/GMC/Chevrolet/Oldsmobile/Cadillac/Geo/Saturn dealer, did you?
      Yes, yes I did. More than BMW/Mini, and Toyota and Honda.

    16. Member TetsuoShima's Avatar
      Join Date
      Nov 30th, 2008
      Location
      Hamilton, Ontario, Canada
      Posts
      7,224
      Vehicles
      1994 Honda Prelude V-TAK
      10-03-2012 09:30 PM #16
      Quote Originally Posted by TheDarkEnergist View Post
      Scions sell very well around here. They might not make any models YOU like, but they sell like hot cakes around here.

      They don't seem to be as flash-in-the-pan as you'd like them to be.

      Also...I really don't understand why ANY so-called enthusiast would want any car brands dead. Usually when brands compete the consumer benefits. I've never once thought "Damn there are just too many kinds of cars."
      I don't want their cars dead, just the brand seems pointless to me. They can easily migrate their cars over to Toyota and gain a lot more sales. For example, what would be so hard in selling the TC as a Celica? I bet that would yield a hell of a lot more sales than leaving it as a TC under the Scion brand.

      Selling the FR-S as a GT-86 would also most likely yeild more sales since people love throwbacks, which is what the GT-86 is to the AE86. Keeping these cars under Scion seems to devalue them.

      Heritage goes a long way imo. Something that the Celica and AE86 have. There's no connection with what those cars are under Scion.

    17. Member IridiumB6's Avatar
      Join Date
      Nov 29th, 2010
      Location
      Toronto, Canada
      Posts
      2,408
      Vehicles
      2014 Rogue SL, 2008 XC90 3.2
      10-03-2012 09:31 PM #17
      Kill the brand? No..Axe a couple models? Yeah perhaps..

      I think the tC has a real nice Lexus vibe to it (exterior looks only really) and of course the FR-S is a home run..I also think the Matrix would've done nicely as a Scion as well..certainly appears to be marketed towards a younger demographic.

    18. Member Volksboy's Avatar
      Join Date
      Aug 8th, 2000
      Location
      Canada
      Posts
      1,153
      Vehicles
      1986 Subaru GL, 1993 VW Passat GLS VR6, 2001 VW Golf GL, 2009 VW Jetta 2.0T
      10-03-2012 09:44 PM #18

    19. Member
      Join Date
      Nov 10th, 2008
      Location
      Hollywood, CA
      Posts
      3,899
      Vehicles
      2006 Gallardo Spyder, 2001 Miata LS, 2006 Corvette-Sold, 2008 Kawasaki Ninja 650R (RIP)
      10-03-2012 09:50 PM #19
      I was right in the target demo when Scion launched and I never understood the point of the brand. A decade ago there were 3 types of cars teenage guys like me and my friends cared about (we also loved luxury cars/sports cars/exotics but not many young guys can afford them): High-revving sport compacts (Civic Si, Integra GS-R/Type R, Celica GTS, etc.), RWD Pony Cars (Mustang, Camaro) and the new (at the time) rally-inspired cars (WRX, Evo). When I read about a brand launching cars targeted to young guys but not offering a car in even one of the aforementioned segments I was totally confused.
      "When you need to get somewhere quickly, I'd rather get there the fastest I can, looking the best I can"-Rutledge Wood

    20. Junior Member
      Join Date
      Jan 13th, 2012
      Location
      Albany / Rockland
      Posts
      42
      Vehicles
      02 frontier, 87 cabby
      10-03-2012 10:32 PM #20
      There are a sh1t ton of scions around here. I see TC's nearly as much as I see new civics. Why would you kill the brand? Scion is really popular among younger buyers and with new products they will definitely continue to grow which means more competition, cooler cars, etc.
      formerly jiffycake (banned fo' lyfe )

    21. 10-03-2012 11:01 PM #21
      If I recalll correctly, Scions sales had peaked in 2006 with 170k+ units, now the nameplate is around 40k-50k in recent years with no real volume models.

    22. Senior Member Iroczgirl's Avatar
      Join Date
      Feb 17th, 2007
      Location
      Bend, OR
      Posts
      24,146
      Vehicles
      Some American, British, German, and a bunch of Japanese.
      10-03-2012 11:13 PM #22
      Silly. I like heavy metal. I drive a '55 Ford.
      Lots of VW stuff|Rare Scirocco parts!
      The family: '55 Ford 351C, '70 TR6 262Olds, '80 Rabbit AAZ, '84 C30 350, '88 Scirocco 9A, '97 Hardbody KA24E, '01 TJ 150AMC.
      Quote Originally Posted by Crimping Is Easy View Post
      You're always better off with a Citroën.™

    23. Member Tokyosmash's Avatar
      Join Date
      Mar 10th, 2007
      Location
      Clarksville, Tenneessee
      Posts
      2,579
      Vehicles
      2012 Golf R, 2013 Focus ST
      10-03-2012 11:58 PM #23
      Quote Originally Posted by Iroczgirl View Post
      Silly. I like heavy metal. I drive a '55 Ford.
      Same, but I drive a Mini

    24. Member
      Join Date
      Dec 31st, 2005
      Location
      SoCal
      Posts
      16,483
      Vehicles
      Corvette & SV650
      10-04-2012 12:13 AM #24
      Quote Originally Posted by reticulan View Post
      Major corporations spend millions of dollars every year on marketing.

      You act like this is a new concept or something.
      This.

      At least they're taking a shot. I don't see the upside in doing nothing.
      Quote Originally Posted by apizzaparty View Post
      never thought once to use my lefty for the brake. sorry in my opinion it is dumb.

    25. Member MidnightSpecial's Avatar
      Join Date
      Sep 11th, 2007
      Location
      Toronto, ON
      Posts
      6,065
      10-04-2012 12:34 AM #25
      Unless they bring the real second gen bB to N.A. and give us options on the FT-86... No.

      And that's the thing with the BRZ/FT twins here... One has the awesome interior and one doesn't, and that's what has persuaded my friends to go with Subaru.
      Algunos padres son poetas, todos los hijos son poesías. ♥

    Page 1 of 4 1234 LastLast

    Posting Permissions

    • You may not post new threads
    • You may not post replies
    • You may not post attachments
    • You may not edit your posts
    •