If all you noticed about the Audi crosslane coupe concept revealed last week in Paris was that it was a targa three-door crossover, then you’ve missed a lot actually. During its presentation, Audi brought brand design boss Wolfgang Egger out to emphasize a few things about the car – a move that suggested more of a careful examination than might be required by a typical show stand concept with an outlandish body configuration. Following the car’s reveal, we checked in with Egger and several of his team to get a more detailed explanation of this concept car’s significance to the Audi brand. The resulting conversation revealed a completely new direction for Audi design.
As you might expect, the crossover coupe may herald the next-generation Q3 or perhaps a coupe-like Audi Q2, but the real news here is a significant design shift for a brand that counts design as one of its most defining qualities. Though Egger’s hand can be seen on previous work, the lusty quattro Concept from the last Paris Motor Show comes to mind, this new crosslane coupe defines more than any before it the direction Egger will lead the Audi brand going forward.