ILX sales are below Acura projections

[Wimbledon]

Before market launch, Acura announced projected sales of 40,000 ILX models per year.

http://acuraconnected.com/tag/acura-sales-2012/



535 year-to-date sales of the ILX hybrid.

ILX sales since release:

• June - 1081 units
• July - 1410 units
• August - 1733 units
• September - 1737 units

TSX sales since ILX release:

• June - 2602 units
• July - 1980 units
• August - 2103 units
• September - 1681 units

[mike02467]

I think their problem is marketing, honestly I doubt a lot of people in the market for one has even heard of it.

That, or it's the useless 2.0 150~ hp engine. Or that it's just a Civic in a business suit.

[Brimjolt]

because its ugly!!

[above8k]

because its ugly!!

Hmm...faulty mirror...replace it ASAP

[VMPhil]

It's a more or less a Civic with an Acura badge and a nicer interior.

[DerSpiegel]

They'll need a marketing cluster bomb to find enough buyers for an expensive glossy Civic.

[dieselraver]

whats the MSRP for the ILX?

[mike02467]

whats the MSRP for the ILX?

$25,900

which is MORE than a Civic EX-L with navigation @ $23,605

What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

[dieselraver]

$25,900

which is MORE than a Civic EX-L with navigation @ $23,605

What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

but are there vast changes to interior bits, suspension? noise dampening? etc?

[ChiTownA34DR]

What the hell is that thing?




NVM, Google and it is a Civic.


If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.

[shaykes]

Looks like they are trying to expand on the TL success, but its eating into TL sales by stingy brand whore buyers, IMO what they should have made was a coupe version with a hot GSR or type R like car to drum up excitement and be a successor to the Integra. Imagine an ILX Type R hatch with a N/A 240hp 2.0 liter!

I mean Acura and Honda have 0 sports cars to speak of, and the only sporty cars they offer are the Civic si sedan, coupe, and the Insight which is an appliance.

[choochoo]

Actually, I've seen quite a few around here. Initially I thought ,"who the hell would want to buy a tarted up civic for $30K?!?!?!?!" While, that's still a legitimate question, I can see the appeal. In person, it doesn't really look like a civic. The sheet metal is quite different. IMO, looks rather handsome. The ILX interior looks way better than the civic's too.


vs.



vs.


There really isn't another compact entry level luxury car. Are they going to sell 40K? no, but I wouldn't be surprised if their marketing dept pushed a little harder and dropped the price a little bit, they might attract a few more buyers. But, unfortunately for Acura, at $30K, consumers can get a lot more car in a camry/altima/accord/sonata, esp since most consumers could care less about having a more dynamic driving experience.

[sandiegan]

What the hell is that thing?




NVM, Google and it is a Civic.


If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.

[Avus]

whats the MSRP for the ILX?

In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)

[TooFitToQuit]

Drove one. Love it.

[vrsexxy_GTI]

In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)

Acura is dreaming with these prices, my friend just returned his tl type-s lease and they offered him a tsx with 10k on it for 600/month 4 year lease, he later visited audi and got a brand new A4 quattro with l.e.d package for 580 and 0 down. Tough choice..

[Benkennedy11]

How successful were the CSX and before that, the EL, in Canada?

[1985Jetta]

Haven't seen a single one here.

[Iroczgirl]

Haven't seen a single one here.

Same here.

[Impeccable]

Acura needs to get serious liek Infiniti does offer more hp than the competition to get in the game.
This isnt 1986 anymore

[Charlie84]

Acura needs to get serious liek Infiniti does offer more hp than the competition to get in the game.
This isnt 1986 anymore

Really! Infiniti knew that it needed a shot in the arm and to do that, they needed a game-changer. Solution? Build a 3-series knock-off, but make it bigger, more powerful, and cheaper. It's a simple formula, but it did exactly what it was supposed to. Now, Infiniti is in much better shape than it was when it was just re-badging Maximas.

[NoXenons]

Acura needs to get serious liek Infiniti does offer more hp than the competition to get in the game.
This isnt 1986 anymore

Maybe if they want to impress kids on TCL who might buy their cars used in 5 years. Otherwise Infiniti is the example not to follow. Acura has outsold Infiniti every month this year. They are doing fire leases on G37's and the one rebadged FWD Nissan they sell has been a huge success.



http://www.autoblog.com/2012/10/02/s...malcy-edition/

[Impeccable]

Maybe if they want to impress kids on TCL who might buy their cars used in 5 years. Otherwise Infiniti is the example not to follow. Acura has outsold Infiniti every month this year. They are doing fire leases on G37's and the one rebadged FWD Nissan they sell has been a huge success.



http://www.autoblog.com/2012/10/02/s...malcy-edition/

Do you work for AcuraAnd what FWD rebadged nissan is that, the I series was bandoned long ago

[NoXenons]

Do you work for AcuraAnd what FWD rebadged nissan is that, the I series was bandoned long ago

[sucking chest wound]

Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

[Charlie84]

Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

So basically the target market is middle-aged white males who are pretentious and cheap? Yikes...that is one tiny (and undesirable!) slice of the pie they've managed to pinpoint.

[NoXenons]

Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

Is this a joke? Look at all the kids running around in Integras, RSX's, 1G TSX, 3G TL's..

[C4 A6]

For what it is, it's a good car.

But it's not been marketed very well, nor do their target audience nowadays really care about more than MPG and price. $25.9k isn't a bad start for a car with those features but when most of those "features" aren't really a concern of the casual buyer, then there's the problem with sales.

[Mike!]

Is this a joke? Look at all the kids running around in Integras, RSX's, 1G TSX, 3G TL's..

That helps Acura new car sales how?

[ATL_Av8r]

This isn't a new concept, oh Einsteins of TCL. How is this any different than the old Acura EL?

[AZGolf]

This isn't a new concept, oh Einsteins of TCL. How is this any different than the old Acura EL?

How is it different? The ILX is sold in USA. The EL was not. That's a big difference.

[randy]

The marketing behind this car is horrid. Here's the full page ad in C&D for the ILX:





So, if your dad didn't have you, you think he'd be driving an ILX? And who are they targeting with that ad..... you, or your dad so he can reclaim his youth?

I went to the local dealer and saw a ILX in the showroom this week. $33K. You gotta be kidding me.

[Tiny4cyl]

Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

Acura was fine in 2005.

RSX/S sport coupes
TSX sport sedan (much better engine back then, true DOHC VTEC)
RDX turbo cuteute with thoughts of that motor making it into other cars (exciting)
NSX sold for its last year
TL was the most beautiful mid-sized entry-luxury sedan like evar.
RL was looking solid, boasting 300hp from a V6 long before competitors caught up with similar displacement engines
MDX was doing well

[VarianceVQ]

There really isn't another compact entry level luxury car.

A3, Verano.

And it's selling better than the Golf in a business suit ever did, at least.

But...that really was a lofty goal.

[Minority5]

A3, Verano.

And it's selling better than the Golf in a business suit ever did, at least.

But...that really was a lofty goal.

Yeah, the Verano will firmly much put the Acura in its rear view this time next year.