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    Thread: ILX sales are below Acura projections

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    1. Senior Member Wimbledon's Avatar
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      10-04-2012 08:23 PM #1
      Before market launch, Acura announced projected sales of 40,000 ILX models per year.

      http://acuraconnected.com/tag/acura-sales-2012/



      535 year-to-date sales of the ILX hybrid.

      ILX sales since release:

      • June - 1081 units
      • July - 1410 units
      • August - 1733 units
      • September - 1737 units



      TSX sales since ILX release:

      • June - 2602 units
      • July - 1980 units
      • August - 2103 units
      • September - 1681 units

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    2. Member mike02467's Avatar
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      10-04-2012 08:32 PM #2
      I think their problem is marketing, honestly I doubt a lot of people in the market for one has even heard of it.

      That, or it's the useless 2.0 150~ hp engine. Or that it's just a Civic in a business suit.

    3. Member Brimjolt's Avatar
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      10-13-2012 02:06 PM #3
      because its ugly!!
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    4. 10-13-2012 02:13 PM #4
      Quote Originally Posted by Brimjolt View Post
      because its ugly!!
      Hmm...faulty mirror...replace it ASAP

    5. Member VMPhil's Avatar
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      10-04-2012 08:33 PM #5
      It's a more or less a Civic with an Acura badge and a nicer interior.

    6. Member DerSpiegel's Avatar
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      10-04-2012 08:34 PM #6
      They'll need a marketing cluster bomb to find enough buyers for an expensive glossy Civic.

    7. Member dieselraver's Avatar
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      10-04-2012 08:35 PM #7
      whats the MSRP for the ILX?
      Looking for a new or used Volkswagen in NY/NJ/CT? PM me! I offer bottom line pricing! GTI Monster Mats & Gorilla Liner for Sale! http://forums.vwvortex.com/showthrea...la-Trunk-Liner

    8. Member mike02467's Avatar
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      10-04-2012 08:39 PM #8
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

    9. Member dieselraver's Avatar
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      10-04-2012 08:41 PM #9
      Quote Originally Posted by mike02467 View Post
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

      but are there vast changes to interior bits, suspension? noise dampening? etc?
      Looking for a new or used Volkswagen in NY/NJ/CT? PM me! I offer bottom line pricing! GTI Monster Mats & Gorilla Liner for Sale! http://forums.vwvortex.com/showthrea...la-Trunk-Liner

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      10-04-2012 08:40 PM #10
      What the hell is that thing?




      NVM, Google and it is a Civic.


      If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.
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    11. Member shaykes's Avatar
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      10-04-2012 08:45 PM #11
      Looks like they are trying to expand on the TL success, but its eating into TL sales by stingy brand whore buyers, IMO what they should have made was a coupe version with a hot GSR or type R like car to drum up excitement and be a successor to the Integra. Imagine an ILX Type R hatch with a N/A 240hp 2.0 liter!

      I mean Acura and Honda have 0 sports cars to speak of, and the only sporty cars they offer are the Civic si sedan, coupe, and the Insight which is an appliance.

    12. Member choochoo's Avatar
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      nothing to see here
      10-04-2012 09:00 PM #12
      Actually, I've seen quite a few around here. Initially I thought ,"who the hell would want to buy a tarted up civic for $30K?!?!?!?!" While, that's still a legitimate question, I can see the appeal. In person, it doesn't really look like a civic. The sheet metal is quite different. IMO, looks rather handsome. The ILX interior looks way better than the civic's too.


      vs.



      vs.


      There really isn't another compact entry level luxury car. Are they going to sell 40K? no, but I wouldn't be surprised if their marketing dept pushed a little harder and dropped the price a little bit, they might attract a few more buyers. But, unfortunately for Acura, at $30K, consumers can get a lot more car in a camry/altima/accord/sonata, esp since most consumers could care less about having a more dynamic driving experience.

    13. Member sandiegan's Avatar
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      10-13-2012 11:25 PM #13
      Quote Originally Posted by ChiTownA34DR View Post
      What the hell is that thing?




      NVM, Google and it is a Civic.


      If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.

    14. Member Avus's Avatar
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      10-04-2012 08:49 PM #14
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

      A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

      A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)
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    15. Member TooFitToQuit's Avatar
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      10-04-2012 08:55 PM #15
      Drove one. Love it.

    16. Member vrsexxy_GTI's Avatar
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      10-05-2012 01:16 PM #16
      Quote Originally Posted by Avus View Post
      In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

      A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

      A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)
      Acura is dreaming with these prices, my friend just returned his tl type-s lease and they offered him a tsx with 10k on it for 600/month 4 year lease, he later visited audi and got a brand new A4 quattro with l.e.d package for 580 and 0 down. Tough choice..

    17. 10-12-2012 05:52 PM #17
      How successful were the CSX and before that, the EL, in Canada?
      "This couldn't possibly break, I'll put it way the **** down there." -every German car engineer.

    18. Member 1985Jetta's Avatar
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      10-04-2012 08:34 PM #18
      Haven't seen a single one here.

    19. Senior Member Iroczgirl's Avatar
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      10-05-2012 11:59 AM #19
      Quote Originally Posted by 1985Jetta View Post
      Haven't seen a single one here.
      Same here.
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    20. 10-05-2012 04:06 PM #20
      Acura needs to get serious liek Infiniti does offer more hp than the competition to get in the game.
      This isnt 1986 anymore

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      10-05-2012 04:18 PM #21
      Quote Originally Posted by Impeccable View Post
      Acura needs to get serious liek Infiniti does offer more hp than the competition to get in the game.
      This isnt 1986 anymore
      Really! Infiniti knew that it needed a shot in the arm and to do that, they needed a game-changer. Solution? Build a 3-series knock-off, but make it bigger, more powerful, and cheaper. It's a simple formula, but it did exactly what it was supposed to. Now, Infiniti is in much better shape than it was when it was just re-badging Maximas.

    22. 10-06-2012 04:08 AM #22
      Quote Originally Posted by NoXenons View Post
      Maybe if they want to impress kids on TCL who might buy their cars used in 5 years. Otherwise Infiniti is the example not to follow. Acura has outsold Infiniti every month this year. They are doing fire leases on G37's and the one rebadged FWD Nissan they sell has been a huge success.



      http://www.autoblog.com/2012/10/02/s...malcy-edition/
      Do you work for AcuraAnd what FWD rebadged nissan is that, the I series was bandoned long ago

    23. Member rynodyno312's Avatar
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      10-12-2012 05:57 PM #23
      Quote Originally Posted by NoXenons View Post
      Infiniti is selling a **** ton of those right now. It is a huge success for them.

      http://www.autoblog.com/2012/10/11/t...les-explained/

    24. Senior Member VarianceVQ's Avatar
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      10-12-2012 06:00 PM #24
      Quote Originally Posted by NoXenons View Post
      You don't appear to know what "rebadged" means.
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    25. Member HaterSlayer's Avatar
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      10-12-2012 06:09 PM #25
      I think this is mostly a marketing thing. I haven't seen a single ad for the ILX and I didn't even know they were out until someone suggested them when I made threads about my mom looking at a Verano. With the Verano, which is selling well from what I understand, it is on TV all the time and even has Peyton Manning doing stuff in it.

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