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    Thread: ILX sales are below Acura projections

    1. Senior Member Wimbledon's Avatar
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      10-04-2012 08:23 PM #1
      Before market launch, Acura announced projected sales of 40,000 ILX models per year.

      http://acuraconnected.com/tag/acura-sales-2012/



      535 year-to-date sales of the ILX hybrid.

      ILX sales since release:

      • June - 1081 units
      • July - 1410 units
      • August - 1733 units
      • September - 1737 units



      TSX sales since ILX release:

      • June - 2602 units
      • July - 1980 units
      • August - 2103 units
      • September - 1681 units

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    2. Member mike02467's Avatar
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      10-04-2012 08:32 PM #2
      I think their problem is marketing, honestly I doubt a lot of people in the market for one has even heard of it.

      That, or it's the useless 2.0 150~ hp engine. Or that it's just a Civic in a business suit.

    3. Member VMPhil's Avatar
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      10-04-2012 08:33 PM #3
      It's a more or less a Civic with an Acura badge and a nicer interior.

    4. Member DerSpiegel's Avatar
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      10-04-2012 08:34 PM #4
      They'll need a marketing cluster bomb to find enough buyers for an expensive glossy Civic.

    5. Member 1985Jetta's Avatar
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      10-04-2012 08:34 PM #5
      Haven't seen a single one here.

    6. Member dieselraver's Avatar
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      10-04-2012 08:35 PM #6
      whats the MSRP for the ILX?
      Looking for a new or used Volkswagen in NY/NJ/CT? PM me! I offer bottom line pricing! GTI Monster Mats & Gorilla Liner for Sale! http://forums.vwvortex.com/showthrea...la-Trunk-Liner

    7. Member mike02467's Avatar
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      10-04-2012 08:39 PM #7
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

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      10-04-2012 08:40 PM #8


      Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

      This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

      Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

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      10-04-2012 08:40 PM #9
      What the hell is that thing?




      NVM, Google and it is a Civic.


      If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.
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    10. Member dieselraver's Avatar
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      10-04-2012 08:41 PM #10
      Quote Originally Posted by mike02467 View Post
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

      but are there vast changes to interior bits, suspension? noise dampening? etc?
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    11. Member shaykes's Avatar
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      10-04-2012 08:45 PM #11
      Looks like they are trying to expand on the TL success, but its eating into TL sales by stingy brand whore buyers, IMO what they should have made was a coupe version with a hot GSR or type R like car to drum up excitement and be a successor to the Integra. Imagine an ILX Type R hatch with a N/A 240hp 2.0 liter!

      I mean Acura and Honda have 0 sports cars to speak of, and the only sporty cars they offer are the Civic si sedan, coupe, and the Insight which is an appliance.

    12. 10-04-2012 08:45 PM #12
      Quote Originally Posted by dieselraver View Post
      but are there vast changes to interior bits, suspension? noise dampening? etc?
      This


    13. Member Avus's Avatar
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      10-04-2012 08:49 PM #13
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

      A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

      A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)
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    14. Member TooFitToQuit's Avatar
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      10-04-2012 08:55 PM #14
      Drove one. Love it.

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      10-04-2012 08:58 PM #15
      Door panels felt flimsy, the ones on a TSX are far more 'solid.'

      Also, the 6spd 2.4 version cannot be opted with tech package (no NAV).. pretty stupid if you ask me.
      The leather on it is very hard and cheap looking as well. I think they should have lowered the price a bit and made the sport fabric standard (the cloth TSX seats are made with very nice materials)

    16. Member choochoo's Avatar
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      10-04-2012 09:00 PM #16
      Actually, I've seen quite a few around here. Initially I thought ,"who the hell would want to buy a tarted up civic for $30K?!?!?!?!" While, that's still a legitimate question, I can see the appeal. In person, it doesn't really look like a civic. The sheet metal is quite different. IMO, looks rather handsome. The ILX interior looks way better than the civic's too.


      vs.



      vs.


      There really isn't another compact entry level luxury car. Are they going to sell 40K? no, but I wouldn't be surprised if their marketing dept pushed a little harder and dropped the price a little bit, they might attract a few more buyers. But, unfortunately for Acura, at $30K, consumers can get a lot more car in a camry/altima/accord/sonata, esp since most consumers could care less about having a more dynamic driving experience.

    17. Member MK5golf's Avatar
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      10-04-2012 09:01 PM #17
      Why am I not surprised? At all

      I want to see this thing fail. And then I want a proper Acura available, at a decent price. Ive only ever seen one on the roads, and all the reviews have been lackluster, at best.
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    18. Senior Member VarianceVQ's Avatar
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      10-04-2012 09:06 PM #18
      There really isn't another compact entry level luxury car.
      A3, Verano.

      And it's selling better than the Golf in a business suit ever did, at least.

      But...that really was a lofty goal.
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    19. Member dieselraver's Avatar
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      10-04-2012 09:10 PM #19
      starting price is around $25,900.00 not bad at all
      Looking for a new or used Volkswagen in NY/NJ/CT? PM me! I offer bottom line pricing! GTI Monster Mats & Gorilla Liner for Sale! http://forums.vwvortex.com/showthrea...la-Trunk-Liner

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      10-04-2012 09:15 PM #20
      Quote Originally Posted by VarianceVQ View Post
      A3, Verano.

      And it's selling better than the Golf in a business suit ever did, at least.

      But...that really was a lofty goal.
      Yeah, the Verano will firmly much put the Acura in its rear view this time next year.

    21. Member classicjetta's Avatar
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      10-04-2012 09:16 PM #21
      Quote Originally Posted by dieselraver View Post
      starting price is around $25,900.00 not bad at all
      For the first few months I couldn't find one around here for less than $30k. Now that they have a better supply of $27k models, sales might pick up.

    22. Member Nubbin's Avatar
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      10-04-2012 09:21 PM #22
      I can understand the appeal considering the TSX costs $5000 more.

      Though no 200hp, no care.
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    23. Member Pool Runner's Avatar
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      10-04-2012 09:23 PM #23
      I was interested for a hot minute but the 2.4 is only offered with base equipment. On top of that I didn't find the 2012 Si sedan I drove to be that entertaining. Oh and like mentioned in another post about the car, it pains me Acura puts a base model looking hidden tailpipe on the performance model of the car.

      I have only seen two since the car was released.

      No thanks

    24. 10-04-2012 09:35 PM #24
      I wanted one until I found out it was a Civic.
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    25. Member DrewSXR's Avatar
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      10-04-2012 09:45 PM #25
      Quote Originally Posted by too_slow View Post
      Also, the 6spd 2.4 version cannot be opted with tech package (no NAV).. pretty stupid if you ask me.
      ...and that is why I will never consider one, not even used. It's sad because this car would be a great used car buy down the road and Acura/Honda make some of the best feeling manual's in the business. Idiots!

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