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    Thread: ILX sales are below Acura projections

    1. Senior Member Wimbledon's Avatar
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      10-04-2012 08:23 PM #1
      Before market launch, Acura announced projected sales of 40,000 ILX models per year.

      http://acuraconnected.com/tag/acura-sales-2012/



      535 year-to-date sales of the ILX hybrid.

      ILX sales since release:
      • June - 1081 units
      • July - 1410 units
      • August - 1733 units
      • September - 1737 units


      TSX sales since ILX release:
      • June - 2602 units
      • July - 1980 units
      • August - 2103 units
      • September - 1681 units
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    2. Member mike02467's Avatar
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      10-04-2012 08:32 PM #2
      I think their problem is marketing, honestly I doubt a lot of people in the market for one has even heard of it.

      That, or it's the useless 2.0 150~ hp engine. Or that it's just a Civic in a business suit.

    3. Member VMPhil's Avatar
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      10-04-2012 08:33 PM #3
      It's a more or less a Civic with an Acura badge and a nicer interior.

    4. Member DerSpiegel's Avatar
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      10-04-2012 08:34 PM #4
      They'll need a marketing cluster bomb to find enough buyers for an expensive glossy Civic.

    5. Member 1985Jetta's Avatar
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      10-04-2012 08:34 PM #5
      Haven't seen a single one here.

    6. Member dieselraver's Avatar
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      10-04-2012 08:35 PM #6
      whats the MSRP for the ILX?

    7. Member mike02467's Avatar
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      10-04-2012 08:39 PM #7
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

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      10-04-2012 08:40 PM #8


      Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

      This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

      Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.

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      10-04-2012 08:40 PM #9
      What the hell is that thing?




      NVM, Google and it is a Civic.


      If that was to compete with anything what would it be? The Verano training doesn't say anything about it, but it is the same size and class as it.
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    10. Member dieselraver's Avatar
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      10-04-2012 08:41 PM #10
      Quote Originally Posted by mike02467 View Post
      $25,900

      which is MORE than a Civic EX-L with navigation @ $23,605

      What do you get? 10 more hp, 10 more tq, and paddle shifters, automatic climate control, push to start ignition, and that's basically it.

      but are there vast changes to interior bits, suspension? noise dampening? etc?

    11. Member shaykes's Avatar
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      10-04-2012 08:45 PM #11
      Looks like they are trying to expand on the TL success, but its eating into TL sales by stingy brand whore buyers, IMO what they should have made was a coupe version with a hot GSR or type R like car to drum up excitement and be a successor to the Integra. Imagine an ILX Type R hatch with a N/A 240hp 2.0 liter!

      I mean Acura and Honda have 0 sports cars to speak of, and the only sporty cars they offer are the Civic si sedan, coupe, and the Insight which is an appliance.

    12. 10-04-2012 08:45 PM #12
      Quote Originally Posted by dieselraver View Post
      but are there vast changes to interior bits, suspension? noise dampening? etc?
      This


    13. Member Avus's Avatar
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      10-04-2012 08:49 PM #13
      Quote Originally Posted by dieselraver View Post
      whats the MSRP for the ILX?
      In Canada, base ILX = $27790 CAD (with a 2.0L I4 150hp engine, 5sp auto...)

      A base Buick Verano = $22595 CAD (with a 2.4L I4 180hp engine, 6sp auto...)

      A base Passat = $23975 CAD (with a 2.5L I4 170hp engine, 6sp auto...)
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    14. Member TooFitToQuit's Avatar
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      10-04-2012 08:55 PM #14
      Drove one. Love it.

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      10-04-2012 08:58 PM #15
      Door panels felt flimsy, the ones on a TSX are far more 'solid.'

      Also, the 6spd 2.4 version cannot be opted with tech package (no NAV).. pretty stupid if you ask me.
      The leather on it is very hard and cheap looking as well. I think they should have lowered the price a bit and made the sport fabric standard (the cloth TSX seats are made with very nice materials)

    16. Member choochoo's Avatar
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      10-04-2012 09:00 PM #16
      Actually, I've seen quite a few around here. Initially I thought ,"who the hell would want to buy a tarted up civic for $30K?!?!?!?!" While, that's still a legitimate question, I can see the appeal. In person, it doesn't really look like a civic. The sheet metal is quite different. IMO, looks rather handsome. The ILX interior looks way better than the civic's too.


      vs.



      vs.


      There really isn't another compact entry level luxury car. Are they going to sell 40K? no, but I wouldn't be surprised if their marketing dept pushed a little harder and dropped the price a little bit, they might attract a few more buyers. But, unfortunately for Acura, at $30K, consumers can get a lot more car in a camry/altima/accord/sonata, esp since most consumers could care less about having a more dynamic driving experience.

    17. Member MK5golf's Avatar
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      10-04-2012 09:01 PM #17
      Why am I not surprised? At all

      I want to see this thing fail. And then I want a proper Acura available, at a decent price. Ive only ever seen one on the roads, and all the reviews have been lackluster, at best.
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    18. Senior Member VarianceVQ's Avatar
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      10-04-2012 09:06 PM #18
      There really isn't another compact entry level luxury car.
      A3, Verano.

      And it's selling better than the Golf in a business suit ever did, at least.

      But...that really was a lofty goal.
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    19. Member dieselraver's Avatar
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      10-04-2012 09:10 PM #19
      starting price is around $25,900.00 not bad at all

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      10-04-2012 09:15 PM #20
      Quote Originally Posted by VarianceVQ View Post
      A3, Verano.

      And it's selling better than the Golf in a business suit ever did, at least.

      But...that really was a lofty goal.
      Yeah, the Verano will firmly much put the Acura in its rear view this time next year.

    21. Member classicjetta's Avatar
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      10-04-2012 09:16 PM #21
      Quote Originally Posted by dieselraver View Post
      starting price is around $25,900.00 not bad at all
      For the first few months I couldn't find one around here for less than $30k. Now that they have a better supply of $27k models, sales might pick up.

    22. Member Nubbin's Avatar
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      10-04-2012 09:21 PM #22
      I can understand the appeal considering the TSX costs $5000 more.

      Though no 200hp, no care.
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      10-04-2012 09:23 PM #23
      I was interested for a hot minute but the 2.4 is only offered with base equipment. On top of that I didn't find the 2012 Si sedan I drove to be that entertaining. Oh and like mentioned in another post about the car, it pains me Acura puts a base model looking hidden tailpipe on the performance model of the car.

      I have only seen two since the car was released.

      No thanks

    24. 10-04-2012 09:35 PM #24
      I wanted one until I found out it was a Civic.
      To be a Rok, and not to roll

    25. Member DrewSXR's Avatar
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      10-04-2012 09:45 PM #25
      Quote Originally Posted by too_slow View Post
      Also, the 6spd 2.4 version cannot be opted with tech package (no NAV).. pretty stupid if you ask me.
      ...and that is why I will never consider one, not even used. It's sad because this car would be a great used car buy down the road and Acura/Honda make some of the best feeling manual's in the business. Idiots!

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      10-04-2012 10:20 PM #26
      Quote Originally Posted by choochoo View Post
      There really isn't another compact entry level luxury car..
      Sure there is - the Verano, A3, 1-series, and Ct200h, as well as the upcoming A-class MB derivatives, A3 sedan, and rumored small Hyundai Genesis-branded sedan. Honestly, I'd throw the GLI into that mix too, along with the the Focus Titanium and ST trim levels.

      It also competes on price and features with larger cars, but it's definitely got competition its own size and spec.
      Last edited by Turbio!; 10-04-2012 at 10:25 PM.
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      10-04-2012 10:35 PM #27
      Hmmm what's the ILX got going in its favor? Not too long ago my bro test drove a ILX, wasn't impressed at all with it and purchased a new Aston Martin......I meam Fusion. It's too bad that even though Acura launched the Japanese luxury theme, that after all these years its name plate alone doesn't have enough clout to it to deter a shopper from walking away from it to purchase a Ford

    28. Senior Member SAPJetta's Avatar
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      10-04-2012 10:35 PM #28
      Finally saw one on the road the other day. It's ugly .... and forgettable. Not surprised it isn't selling particularly well.
      Where are we going and why am I in this handbasket?

    29. Member Live-Wire's Avatar
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      10-04-2012 11:47 PM #29
      I have test driven a lot of cars this summer.

      The ILX was not among my favorites. It was outclassed in interior room, sightlines, equipment levels, refinement, driving enjoyment, comfort and space by a Mazda3. Which was one of the best new cars I test drove (I tested a 2010 with 70k kms too and it was just as solid and tight).

      You cannot hide the Civic roots, when you push the car that's all it feels like. My buddy recently bought a 2010 Civic Si sedan - and that car just felt so much better. You knew what its mission was - to provide inexpensive, solid, reliable, high-revving fun! And it does that. It's an excellent car, because it has a real mission. The ILX is a combination of the Si and a luxury model. It doesn't work. Even the 2.4L 6-spd version doesn't work... it has the worst manual transmission and clutch I've ever used on a Honda. Every Honda manual has been slick, smooth, fast, and damn enjoyable. This thing rev-hung, the clutch felt weird, the shifter was notchy, the engine over-reved too easy when taking off. Terrible. The automatic version felt slow. The handling at the limit on both felt wonky... It just all of a sudden feels unstable.

      The high end ELS stereo is clear, but there is not much bass... for a 360W system with a sub it's very weak. I was highly disappointed... it also has bluetooth from 2-3 years ago. The whole multimedia interface seems like it was designed about 10 years ago then updated with a patch recently... It just seems really outdated.

    30. 10-04-2012 11:48 PM #30
      They need to drop $5K across the range, which is were it should have been from the start, and they see sales take off.

    31. 10-05-2012 12:14 AM #31
      people saying ILX is like another Civic.

    32. 10-05-2012 12:15 AM #32
      I think sales will jump if they give 2.4L an auto option and navigation.

    33. Member MRVW00's Avatar
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      10-05-2012 12:18 AM #33
      Quote Originally Posted by mike02467 View Post
      I think their problem is it's a Civic in drag, honestly I doubt a lot of people want a Civic in drag
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      10-05-2012 12:54 AM #34
      If the MSRP for the ILX (god, what a stupid, meaningless alphanumeric name) is $25,900 and a loaded Civic is $23,xxx and they ILX features things like more sound dampening, improved interior, etc....then the ILX is basically what the Civic should be if Honda was serious about leading in that market segment again.

      In other words, Honda did not make the Civic as good as they knew how to. Which, coming from Honda, is depressing. When I purchase a brand new car, I like to think to think that the car is as good as that company possibly could have made it and still turned a profit. Otherwise, you've got this weird thing going on like Porsche does with the Cayman. It should be better than a 911, but they've held it back artificially.

      And it seems to me that the Civic could have been good enough to render the ILX pointless, but Honda let cynicism win the day.
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      10-05-2012 12:59 AM #35
      Have driven all three ILX's. 2 are very, very boring, 1 is amazing. The 2.4 6 speed, Pretty much an SI that doesnt look like robot poo. Only badging is the hybrid, so 2.4's look like 2.0's. Making me like it even more, kinda of a sleeper, with the hidden exhaust and no nav too. mmm.

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