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    Thread: ILX sales are below Acura projections

    1. Geriatric Member Turbio!'s Avatar
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      10-04-2012 10:20 PM #26
      Quote Originally Posted by choochoo View Post
      There really isn't another compact entry level luxury car..
      Sure there is - the Verano, A3, 1-series, and Ct200h, as well as the upcoming A-class MB derivatives, A3 sedan, and rumored small Hyundai Genesis-branded sedan. Honestly, I'd throw the GLI into that mix too, along with the the Focus Titanium and ST trim levels.

      It also competes on price and features with larger cars, but it's definitely got competition its own size and spec.
      Last edited by Turbio!; 10-04-2012 at 10:25 PM.
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      10-04-2012 10:35 PM #27
      Hmmm what's the ILX got going in its favor? Not too long ago my bro test drove a ILX, wasn't impressed at all with it and purchased a new Aston Martin......I meam Fusion. It's too bad that even though Acura launched the Japanese luxury theme, that after all these years its name plate alone doesn't have enough clout to it to deter a shopper from walking away from it to purchase a Ford

    3. Senior Member SAPJetta's Avatar
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      10-04-2012 10:35 PM #28
      Finally saw one on the road the other day. It's ugly .... and forgettable. Not surprised it isn't selling particularly well.
      Where are we going and why am I in this handbasket?

    4. Member Live-Wire's Avatar
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      10-04-2012 11:47 PM #29
      I have test driven a lot of cars this summer.

      The ILX was not among my favorites. It was outclassed in interior room, sightlines, equipment levels, refinement, driving enjoyment, comfort and space by a Mazda3. Which was one of the best new cars I test drove (I tested a 2010 with 70k kms too and it was just as solid and tight).

      You cannot hide the Civic roots, when you push the car that's all it feels like. My buddy recently bought a 2010 Civic Si sedan - and that car just felt so much better. You knew what its mission was - to provide inexpensive, solid, reliable, high-revving fun! And it does that. It's an excellent car, because it has a real mission. The ILX is a combination of the Si and a luxury model. It doesn't work. Even the 2.4L 6-spd version doesn't work... it has the worst manual transmission and clutch I've ever used on a Honda. Every Honda manual has been slick, smooth, fast, and damn enjoyable. This thing rev-hung, the clutch felt weird, the shifter was notchy, the engine over-reved too easy when taking off. Terrible. The automatic version felt slow. The handling at the limit on both felt wonky... It just all of a sudden feels unstable.

      The high end ELS stereo is clear, but there is not much bass... for a 360W system with a sub it's very weak. I was highly disappointed... it also has bluetooth from 2-3 years ago. The whole multimedia interface seems like it was designed about 10 years ago then updated with a patch recently... It just seems really outdated.

    5. 10-04-2012 11:48 PM #30
      They need to drop $5K across the range, which is were it should have been from the start, and they see sales take off.

    6. 10-05-2012 12:14 AM #31
      people saying ILX is like another Civic.

    7. 10-05-2012 12:15 AM #32
      I think sales will jump if they give 2.4L an auto option and navigation.

    8. Member MRVW00's Avatar
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      10-05-2012 12:18 AM #33
      Quote Originally Posted by mike02467 View Post
      I think their problem is it's a Civic in drag, honestly I doubt a lot of people want a Civic in drag
      FTFY
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      10-05-2012 12:54 AM #34
      If the MSRP for the ILX (god, what a stupid, meaningless alphanumeric name) is $25,900 and a loaded Civic is $23,xxx and they ILX features things like more sound dampening, improved interior, etc....then the ILX is basically what the Civic should be if Honda was serious about leading in that market segment again.

      In other words, Honda did not make the Civic as good as they knew how to. Which, coming from Honda, is depressing. When I purchase a brand new car, I like to think to think that the car is as good as that company possibly could have made it and still turned a profit. Otherwise, you've got this weird thing going on like Porsche does with the Cayman. It should be better than a 911, but they've held it back artificially.

      And it seems to me that the Civic could have been good enough to render the ILX pointless, but Honda let cynicism win the day.

    10. Member czykvw's Avatar
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      10-05-2012 12:59 AM #35
      Have driven all three ILX's. 2 are very, very boring, 1 is amazing. The 2.4 6 speed, Pretty much an SI that doesnt look like robot poo. Only badging is the hybrid, so 2.4's look like 2.0's. Making me like it even more, kinda of a sleeper, with the hidden exhaust and no nav too. mmm.

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      10-05-2012 01:01 AM #36
      Quote Originally Posted by sucking chest wound View Post


      Car developed for the mythical focus-group derived "middle-aged, solid earner but somewhat frugal, Just-for-Men-using guy who aspires to a wine tasting trip to Napa sometime before his 70th birthday".

      This has always been Acura's problem, in spite of the fact that they occasionally find buyers outside this mould no matter how hard they try to thwart them. 1994-1999 was an exception where there was a glimmer of hope they'd break through to sanity, but it obviously never materialized.

      Hence, the frustrating slow rot of the brand. Fundamentally decent engineering, but no cognisance at all for any buyer outside the Just-for-Men guy.
      So basically the target market is middle-aged white males who are pretentious and cheap? Yikes...that is one tiny (and undesirable!) slice of the pie they've managed to pinpoint.

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      10-05-2012 02:04 AM #37
      For what it is, it's a good car.

      But it's not been marketed very well, nor do their target audience nowadays really care about more than MPG and price. $25.9k isn't a bad start for a car with those features but when most of those "features" aren't really a concern of the casual buyer, then there's the problem with sales.

    13. Senior Member AZGolf's Avatar
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      10-05-2012 02:10 AM #38
      Quote Originally Posted by czykvw View Post
      Have driven all three ILX's. 2 are very, very boring, 1 is amazing. The 2.4 6 speed, Pretty much an SI that doesnt look like robot poo. Only badging is the hybrid, so 2.4's look like 2.0's. Making me like it even more, kinda of a sleeper, with the hidden exhaust and no nav too. mmm.
      Yeah maybe I'm in the minority but the ILX 6-speed looks appealing to me. Maybe because I'm no longer exactly young, maybe because I really enjoy my 6-speed Miata but sometimes wish I had a regular sedan. I priced one out on their website and it came to $31,000 which is 3 times what I paid for my Miata but maybe in 5 years we'll see some good deals on the ILX? OK, probably not considering they are hardly selling any of them, which means the 6-speed models will command a premium in the used market. Oh well. I agree with your thoughts though, that it appears you get all the performance of the Civic Si but without the styling of a steal-me-now Civic Si. It's just too bad it costs so much more than the Si.

    14. Member Mike!'s Avatar
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      10-05-2012 08:24 AM #39
      Quote Originally Posted by NoXenons View Post
      Is this a joke? Look at all the kids running around in Integras, RSX's, 1G TSX, 3G TL's..
      That helps Acura new car sales how?

    15. Geriatric Member ATL_Av8r's Avatar
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      10-05-2012 08:53 AM #40
      This isn't a new concept, oh Einsteins of TCL. How is this any different than the old Acura EL?
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    16. Senior Member AZGolf's Avatar
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      10-05-2012 09:33 AM #41
      Quote Originally Posted by ATL_Av8r View Post
      This isn't a new concept, oh Einsteins of TCL. How is this any different than the old Acura EL?
      How is it different? The ILX is sold in USA. The EL was not. That's a big difference.

    17. Geriatric Member Turbio!'s Avatar
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      10-05-2012 09:44 AM #42
      Thing I don't get is why they're trying to pull defeat from the jaws of victory when there's a fat, perfect market segment just waiting there for somebody to exploit it. Build a $25-30k compact sport sedan with a sharp design and a turbo four developing around 230-240 hp and SH-AWD as an option, make it look okay, call it the Integra, and sell a goddamn million of them to 35-55 year old professionals who are tempted by the WRX, Focus ST, MS3, and so forth but want something a little more grown up that doesn't rape their wallet like the Tier 1s do. As it stands the GTI and GLI have that market essentially to themselves. Undercut the upcoming A3 sedan by a few grand or so, and they've got it made.
      Last edited by Turbio!; 10-05-2012 at 09:50 AM.
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    18. Member Mike!'s Avatar
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      10-05-2012 09:51 AM #43
      Quote Originally Posted by AZGolf View Post
      How is it different? The ILX is sold in USA. The EL was not. That's a big difference.
      It's also a much more thorough change vis a vis the Civic than the EL and CSX ever were.

    19. Member Ross1013's Avatar
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      10-05-2012 09:53 AM #44
      Turbio--I agree, but the issue is that SH-AWD is now Acura's outdated tech. It's not going to be a focal point anymore, as they ready their next-gen system for launch in the next few years.

      SH-AWD is also heavy...part of the reason for the 1st-gen RDX's perceived poor MPG.

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      10-05-2012 10:17 AM #45
      Im not sure im seeing how this is a sales "flop" just yet

      It was a new model that people didn't know existed yet and each month its been increasing in sales based on the figures posted. Month 4 is almost double month 1. If they go with a nice marketing push and the sales continue to trend upwards then I don't think 40k units is unreachable.

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      10-05-2012 10:23 AM #46
      This is so much not on Buick's radar as a competitor that they don't even compare it in our side by side comparisons.

      Now that I see standard content, available options, and standard power trains I see why. It is a sub par vehicle for the cash.
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      10-05-2012 10:28 AM #47
      Meanwhile in Canada....... the ILX is selling better than its predecessor, the CSX.

      I guess we just really like fancy Civics.

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      10-05-2012 10:39 AM #48
      Quote Originally Posted by Turbio! View Post
      Thing I don't get is why they're trying to pull defeat from the jaws of victory when there's a fat, perfect market segment just waiting there for somebody to exploit it. Build a $25-30k compact sport sedan with a sharp design and a turbo four developing around 230-240 hp and SH-AWD as an option, make it look okay, call it the Integra, and sell a goddamn million of them to 35-55 year old professionals who are tempted by the WRX, Focus ST, MS3, and so forth but want something a little more grown up that doesn't rape their wallet like the Tier 1s do. As it stands the GTI and GLI have that market essentially to themselves. Undercut the upcoming A3 sedan by a few grand or so, and they've got it made.
      I agree with this. Also, people sometimes underestimate the appeal of buying from a premium (or semi-premium) brand. Buying my Dodge was painless because I went through USAA. But for someone who might not have access or might not want to use a broker ,dealing with an Acura dealer can be more pleasant than dealing with a Ford or Subaru dealer. But the vehicle itself has to be as compelling as the Ford or Subie.
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    24. Member BLK9GEN's Avatar
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      10-05-2012 10:47 AM #49
      If I could get a 2.4 w/ 6 speed for about 3k off sticker I'd be sold. Sadly, manuals are a rare beast in this area, as are hefty discounts (even in this economy).

    25. Senior Member 6cylVWguy's Avatar
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      10-05-2012 10:56 AM #50
      Quote Originally Posted by Turbio! View Post
      Thing I don't get is why they're trying to pull defeat from the jaws of victory when there's a fat, perfect market segment just waiting there for somebody to exploit it. Build a $25-30k compact sport sedan with a sharp design and a turbo four developing around 230-240 hp and SH-AWD as an option, make it look okay, call it the Integra, and sell a goddamn million of them to 35-55 year old professionals.
      What you're expecting and the actual reality is completely different. The took the cheap road and performed some very minor changes. It likely cost Honda very little money to bring the ILX to market. What you're suggesting would require an extensive re-engineering of the car. It's not like they would use the old RDX motor because they certainly had what, almost a decade to use it in something else and never did. Adding AWD would also cost some significant coin.

      I would put money on the fact that cost efficiency was, by far, the primary driving force for how the ILX came out. While conceptually, I like your idea, I don't think Honda felt they could make a case to spend so much on making such an idea reality. You're familiar with the term "quick and dirty" right? That's how Honda approached the ILX, IMO. It's like the Cimarron of the honda lineup.

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