The marketing behind this car is horrid. Here's the full page ad in C&D for the ILX:
So, if your dad didn't have you, you think he'd be driving an ILX? And who are they targeting with that ad..... you, or your dad so he can reclaim his youth?
I went to the local dealer and saw a ILX in the showroom this week. $33K. You gotta be kidding me.
Last edited by randy; 10-05-2012 at 03:44 PM.
2012 Audi Q5 | 2002 Passat 1.8T manual
And I'll match your CC with just about any upper echelon mid-size sedan with more options from a non-luxury brand.
It's a silly argument. And one that is parroted over and over. Your two examples don't bring anything new to the table either, but you're using them as examples. In fact, the Jetta regressed technically versus previous generations.
The ILX is a premium compact car. Nothing more or less.
I just purchased a GLI as my daily driver. I got it for a ridiculously good price (less than the cost of a loaded Civic). I wouldn't call it a great car, but it's good solid transportation that can be a little fun now and then and isn't aesthetically embarrassing (as I find the WRX to be). In the GLI:WRX Venn diagram, they have some in common but not really that much overlap...different features, layout, design, and different buyers. If you Venn diagram'd the GLI and the ILX, I think you'd find that there is much more overlap but the ILX's circle is considerably smaller despite being more expensive.
Again, my point is not about the GLI or the CC or the WRX. I'm focusing on the ILX and it's lack of any unique appeal. In the crowded market of $25K sedans, how does the ILX stand out? I guess some might argue in it's favor that you're getting a "luxury" badge for $25K. Well, I can't help those people if all they're after is the badge...and not even a very good one at that.
I only saw an ILX on 401 once... Honestly, nowadays Honda and Acura selling most of their cars with big discounts... like the old GM.
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And the Subie is squarely in the same group as the Jetta. Turbocharged compact sedans from regular brands. The Acura plays with the Verano, A3, CT and whatever the small Volvo is.
I wasn't looking to tout the GLI/CC either. I was just using them as examples. The CC for it's price point offers something that you cannot get "brand new" in the market from many other manufacturers. At least not without stepping into Mercedes price ranges.
In the sea of sedans in the ILX price range, what makes it stand out from the group? Is the GLI the best of the best, not at all. But it is the "performance" (used lightly) version of the Jetta lineup and thus has a niche same as the Si and WRX in the same price point. Value for the money plays a role in this segment. The ILX just doesn't have anything to make it noticeable.
Acura should be spending more time fixing their current models than releasing more garbage (MDX aside). It just adds to the opinion that they don't care anymore.
You'd think TCLers never heard of a manufacturer making a premium car based on a non-premium car.
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The EL, CSX, and ILX are just a tarted up Civic targeted for people older than 25.
Last edited by DedRok; 10-05-2012 at 06:07 PM.
To be a Rok, and not to roll
I think the Accord is the number 1 reason not to get an ILX. The newly redesigned Accord starts at a lower base price, with a more powerful engine: 185-189 hp 2.4 I4 vs 150 hp 2.0 I4.
If you move up to the more powerful 2.4 I4 in the ILX (201 hp starting @ $29K+) you get close to the Accord EX L V6 which has 278 hp starting @ $30K+.
"The Acura ILX is an entry-level luxury car for Honda's luxury brand Acura. It replaces the Canada-exclusive Acura CSX and is a new model for the U.S. Like the preceding CSX, the Acura ILX is related to the Honda Civic." - Exactly what my definition of "tarted up Civic" means... It's cosemtics are different, but when you get down to the bones, it's a Civic. Are you trying to tell me that it's an entirely different car?
Last edited by DedRok; 10-05-2012 at 06:16 PM.
To be a Rok, and not to roll
-$25K gets you 200bhp, a turbocharger, cloth seats, a 6-speed dual-clutch automatic OR a manual, and the appeal of buying into a brand with a following and a youthful, semi-hip, European image (which, of course, matters to some). Raw, irrational, visceral appeal matters when it comes to big purchases.
The ILX, in contrast:
-$25K gets you 150 bhp, naturally aspirated, cloth seats, a 5-speed automatic only and all the image appeal of a fax machine.
Summation: The ILX is a perfectly good car. Of course it is. It's based on a Civic, after all. But, just as the Civic is no longer the market segment champ it once was, the ILX has no uniquely compelling appeal. It does not stand out in any area. It is merely "good enough". So, I ask you: What does the ILX offer that would make you say "Yes, that's the one to have" and then sign on the dotted line?
Suzuki's mainstream sedan isn't half bad, I think the Kizashi has more flair than the ILX. The reason Acura has a tough time building brand cache is because they keep putting out cars like this. Where I live, cars are important. Acura is trying to target my demographic with this car. I'm a 30 year old married guy with a job and no kids. I like cars and I care about what I drive, and I don't want a truck. The crowd Acura thinks it's targeting is ACTUALLY buying:
used G35's and 37's
new Fusion, probably
Heck, they're even buying the new style Camry that's grounded to the ground.
My point is, this car exemplifies Acura's lack of brand cache. It's not cool looking, it's not mean looking, and neither are the guts.
Step it up Acura. Sh#t I'd buy a used RSX, but not this thing...
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