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    Thread: ILX sales are below Acura projections

    1. Member choochoo's Avatar
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      10-05-2012 07:00 PM #101
      Quote Originally Posted by DedRok View Post
      I forgive you, but I can understand why you are confused. You probably didn't know about the generations before the ILX to truly grasp what the ILX is.

      The EL, CSX, and ILX are just a tarted up Civic targeted for people older than 25.

      Acura EL


      (Civic Based)




      Acura CSX


      (Civic Based)



      Acura ILX


      (Civic Based)

      Thanks for proving my point. The Acura EL and CSX wore faint disguises, where as the ILX has all around different sheet metal and interior. That's all I was saying.
      Last edited by choochoo; 10-05-2012 at 07:09 PM.

    2. Member thebanker's Avatar
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      10-05-2012 07:06 PM #102
      It's wearing a prettier dress, yes.

      Hey Acura, I'm your demographic. Make a freakin' Integra Type R again, and make it cool. I'd buy it. Or a Legend coupe.

      no?


      What's that?


      oh you have this for me. Great.



      hurrrrr durrrrr
      Last edited by thebanker; 10-05-2012 at 07:11 PM.
      - mikey

      "It's not a real build until there's Plasti Dip involved."

    3. Member thebanker's Avatar
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      10-05-2012 07:12 PM #103
      ^ and that humping character line around the rear wheel isn't fooling anyone... no power to those wheels.

      Ok I'm done.
      - mikey

      "It's not a real build until there's Plasti Dip involved."

    4. Member Robski92's Avatar
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      10-05-2012 07:28 PM #104
      I think it's a very subtle car and suits people who want something understated, I like the interior too. It could be a decent CPO in a couple of years.

    5. Member P-Body's Avatar
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      10-05-2012 07:36 PM #105
      Quote Originally Posted by Charlie84 View Post
      You're right. I described the GLI as "good solid transportation that can be a little fun now and then and isn't aesthetically embarrassing." This also describes the ILX. But, the VW has the following "x-factors" working for it's appeal:

      -$25K gets you 200bhp, a turbocharger, cloth seats, a 6-speed dual-clutch automatic OR a manual, and the appeal of buying into a brand with a following and a youthful, semi-hip, European image (which, of course, matters to some). Raw, irrational, visceral appeal matters when it comes to big purchases.

      The ILX, in contrast:

      -$25K gets you 150 bhp, naturally aspirated, cloth seats, a 5-speed automatic only and all the image appeal of a fax machine.

      Summation: The ILX is a perfectly good car. Of course it is. It's based on a Civic, after all. But, just as the Civic is no longer the market segment champ it once was, the ILX has no uniquely compelling appeal. It does not stand out in any area. It is merely "good enough". So, I ask you: What does the ILX offer that would make you say "Yes, that's the one to have" and then sign on the dotted line?
      .
      You're missing the point. Acura isn't targeting the Jetta with this car. They're going after the entry level luxury market. Similarly badged vehicles. You can scoff at the price of the badge, but that's the market. Buick prices the Verano cheaper because they have to price it cheaper. The majority of this market sits at the 30k mark, where the 200HP ILX fits just fine.

      What would make me buy an ILX? Nothing. But I wouldn't buy anything in this class, because I'd rather pay a bit more and get something better, with every single entrant. But the ILX does the stylish compact car thing pretty well. And it will likely be excellent on gas and the most reliable in the segment.

      If you play the game you're suggesting, I might as well say that a Jetta GLI is a ridiculous proposition in light of 270 HP midsizers for the same price. But I wouldn't do that, because someone shopping a Jetta GLI isn't looking at an Altima 3.5, just to name one example.
      Quote Originally Posted by teklord69 View Post
      Scenario: Uphill on two lane hwy. You need to pass and overtake a slower vehicle. That 151 torque won't let you. You will hit an oncoming car the opposite side if you do.

    6. Member TigerinColorado's Avatar
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      10-05-2012 08:46 PM #106
      The car itself just does NOT match the OTD+++ price well. Add some of the packages and forget about it!

      Advance: 150hp, 5AT, they left the slippery diff in the Civic(?), and the fact that it's not quite a premium vehicle. What does it do that a Civic doesn't? Not so much.

      Maybe if they were dealing on them?

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      10-05-2012 08:53 PM #107
      Quote Originally Posted by P-Body View Post
      You're missing the point. Acura isn't targeting the Jetta with this car. They're going after the entry level luxury market. Similarly badged vehicles. You can scoff at the price of the badge, but that's the market. Buick prices the Verano cheaper because they have to price it cheaper. The majority of this market sits at the 30k mark, where the 200HP ILX fits just fine.

      What would make me buy an ILX? Nothing. But I wouldn't buy anything in this class, because I'd rather pay a bit more and get something better, with every single entrant. But the ILX does the stylish compact car thing pretty well. And it will likely be excellent on gas and the most reliable in the segment.

      If you play the game you're suggesting, I might as well say that a Jetta GLI is a ridiculous proposition in light of 270 HP midsizers for the same price. But I wouldn't do that, because someone shopping a Jetta GLI isn't looking at an Altima 3.5, just to name one example.
      No GLI buyer on earth would cross-shop an Altima. Totally different buyer. And, where I come from, the VW brand has greater prestige than Nissan (and Acura as well, amongst the more cultured set). I realize that Acura targets and attempts to play in the entry-luxury market, but I'd suggest to you that they're failing because nobody on earth lusts after an Acura. The brand has zero aura about it. Nobody has any clue what makes an Acura an Acura.

      Value: Unfortunately, Acura is seeking to compete in a real market where people actually examine the value proposition. And there's no way somebody cross-shops an ILX with a base A4 and picks the ILX. Or a G37, which has a crazy low lease price right now. Acura buyers are thought to be the most "value-conscious" shoppers of the entry-level luxury market. Surely they'd look at the value equation and instead choose an A4 or a TSX (a larger, more substantial car with an equally bland exterior...which, by the way, would be located in the very same showroom).

      So, cross-shopped with cars costing $25K, it gets killed on value/content. Cross-shopped against so-called entry-level-luxury cars costing $30K, it gets positively murdered on value/content/size/prestige/visceral appeal. It falls between two stools, as they say.

      Unless you're telling me that someone will want an ILX just for the Acura badge, which would be just

      TL;DR: The Acura brand alone cannot justify the price premium and the ILX cannot compete on value with either the "luxury" brand offerings or the non-luxury brand cars available.

      They should strip it of it's fake luxury content, slap a Honda "H" on the grille, and sell it as a Civic....Oh wait, they do.

    8. Member Ross1013's Avatar
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      10-05-2012 09:17 PM #108
      They definitely screwed up by leaving off the LSD, and not making the Tech Package available with the 2.4L+6MT. Fortunately, that's easily remedied, if they can stop being so stubborn about it.

      The ILX, TSX, and Accord 6-6 should all really have one.

    9. Member MrRline's Avatar
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      10-05-2012 09:20 PM #109
      I have to agree with the post above me. For the money I can't see any value in this car beyond the fact that it will last over the long haul. I recently picked up a GLI and it's miles above what this thing is offering and for an out the door price that looks to be thousands less. At this point short of pricing it out of the civic range i'm not even sure why the car should cost this month in general?
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    10. Member clutchrider's Avatar
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      10-05-2012 09:20 PM #110
      I played the game and would never look at a Nissan. But for me no matter what I was in the market for I wouldn't touch Nissan, I just don't like them as a brand. Same for the Infiniti lineup.

      And I contemplated a mid sizer and it was the Kia Optima but it lost because of one big issue. No manual in turbo SX trim. I realize most of those cars are not geared towards someone in the market for row-your-own so it automatically disqualifies me from looking. So my vehicle search was even smaller to begin with.
      Quote Originally Posted by stagman View Post
      Driving an automatic is like watching porn on your computer...sure you get the same results, but your not really participating, are you?

    11. Senior Member VarianceVQ's Avatar
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      10-05-2012 10:01 PM #111
      Quote Originally Posted by Charlie84
      [GLI gets you] the appeal of buying into a brand with a following and a youthful, semi-hip, European image (which, of course, matters to some).
      Quote Originally Posted by Charlie84 View Post
      And, where I come from, the VW brand has greater prestige than Nissan (and Acura as well, amongst the more cultured set).
      Holy crap...Euro fanboyism...

      VW is a mainstream carmaker, nothing more.
      Last edited by VarianceVQ; 10-05-2012 at 10:04 PM.
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    12. Member OOOO-A3's Avatar
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      10-05-2012 10:11 PM #112
      Quote Originally Posted by choochoo View Post
      a tarted up civic.
      So... it's an Integra, then.

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      10-05-2012 10:50 PM #113
      Quote Originally Posted by OOOO-A3 View Post
      So... it's an Integra, then.
      I was assuming the 'I' in ILX was to be a reminder of the Integra name, which of course was a higher end Civic also.
      If you make something idiot proof, a better idiot will come along.

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      10-06-2012 01:02 AM #114
      Quote Originally Posted by VarianceVQ View Post
      Holy crap...Euro fanboyism...

      VW is a mainstream carmaker, nothing more.
      Yup. I prefer Euro rides. It's true.

      But fanboyism? I'm not advocating for VW on cultural grounds. I'm just saying that their brand image is different than Acura's.

    15. 10-06-2012 01:33 AM #115
      No doubt in your little world.

    16. Member MrRline's Avatar
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      10-06-2012 03:14 AM #116
      Quote Originally Posted by VarianceVQ View Post
      Holy crap...Euro fanboyism...

      VW is a mainstream carmaker, nothing more.
      Not too get too far into this subject, but I think you may be missing a few things here. Compare Vortex to most forums out there and I think you'll find much more intelligent conversation in this forum compared to others. I know my old local Honda forum is full of post about girls, tacos, and compared to this forum contributes nothing worth while. I think the stereo type that most VW buyers are a bit more intelligent than average isn't too far off, but it's not to say there aren't their fair share of idiots in each car buying category.
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    17. Member bmann's Avatar
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      10-06-2012 03:58 AM #117
      Please. Let's stop comparing an Acura to a VW. Forget value, when you talk about ownership experience, it's night and day.

      However, I agree that Acura needs to offer a little more pah for the price and create enthusiasm for their brand. The ILX now is what the TSX was 6 years ago, but smaller, less power, more expensive and with less content? Correct me if I'm wrong.
      Do not be persecuted by the pompous fedora, balanced by the equilibrium, fortified by the
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    18. 10-06-2012 04:08 AM #118
      Quote Originally Posted by NoXenons View Post
      Maybe if they want to impress kids on TCL who might buy their cars used in 5 years. Otherwise Infiniti is the example not to follow. Acura has outsold Infiniti every month this year. They are doing fire leases on G37's and the one rebadged FWD Nissan they sell has been a huge success.



      http://www.autoblog.com/2012/10/02/s...malcy-edition/
      Do you work for AcuraAnd what FWD rebadged nissan is that, the I series was bandoned long ago

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      10-06-2012 04:10 AM #119
      Quote Originally Posted by dj_cronic_metal View Post
      Compare Vortex to most forums out there and I think you'll find much more intelligent conversation in this forum compared to others.
      Quote Originally Posted by Hawk View Post
      I'm filming this thread. Just thought I'd let everyone know. I've had some bad experiences with threads in the past.
      Quote Originally Posted by Fritz27 View Post
      I like when dumb people quote mechanical grip as a metric of whether or not a car is fun to drive. It's like saying McDonald's is the best restaurant because you get a lot of calories for your money.

    20. 10-06-2012 06:03 AM #120
      In those rare occasions when I stumbled upon a imported Acura, I wanted to puke. I admire them for selling anything at all. I really do.
      Last edited by StringTheory; 10-06-2012 at 06:05 AM.

    21. 10-06-2012 06:35 AM #121
      The TSX is a way better car in every way,and when you option the ILX up,its the same price.

      I think people would far rather have the TSX,which is Accord based and fully imported from Japan,than the ILX,which is Civic based,and locally built.

    22. Banned Chris Stack's Avatar
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      10-06-2012 06:43 AM #122
      Quote Originally Posted by dj_cronic_metal View Post
      Not too get too far into this subject, but I think you may be missing a few things here. Compare Vortex to most forums out there and I think you'll find much more intelligent conversation in this forum compared to others. I know my old local Honda forum is full of post about girls, tacos, and compared to this forum contributes nothing worth while. I think the stereo type that most VW buyers are a bit more intelligent than average isn't too far off, but it's not to say there aren't their fair share of idiots in each car buying category.
      A guy named dj_cronic_metal telling us to judge brands based on the sophistication of forum browsers? Also, you haven't been to OT here, where we love tacos, pink and regular.


      And oh yeah, ILX sucks, but you know what else sucks? A $30k German car (excluding VW). What the hell kind of A4 do you get for $30k? If the ILX kills the TSX and the don't fix/shrink/bring the price down of the TLX, ima gonna be pissed.

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      10-06-2012 10:35 AM #123
      Quote Originally Posted by Chris Stack View Post
      And oh yeah, ILX sucks, but you know what else sucks? A $30k German car (excluding VW). What the hell kind of A4 do you get for $30k? If the ILX kills the TSX and the don't fix/shrink/bring the price down of the TLX, ima gonna be pissed.
      When the most logical competitor in the marketplace is a more expensive car your own company already sells, you've got some problems w/ your product planning. They sort of did this when they re-vamped the TL, too. The RL didn't really offer anything beyond the TL except a bigger pricetag. I think the question here is: Does the ILX cannibalize TSX sales or vice versa?

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      10-06-2012 10:58 AM #124
      Quote Originally Posted by StringTheory View Post
      In those rare occasions when I stumbled upon a imported Acura, I wanted to puke. I admire them for selling anything at all. I really do.
      *cough* ITR and NSX *cough*

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      10-06-2012 10:58 AM #125
      Quote Originally Posted by bmann View Post
      Please. Let's stop comparing an Acura to a VW. Forget value, when you talk about ownership experience, it's night and day.
      Although I agree with you completely on the ownership experience, I dont think your stretching it the least bit when your comparing Acura with VW. GLI would compare with the ILX 2.4, would it not? I remember Edmunds testing a mk5 GLI vs a TSX once even, and I did not think that was preposterous in the least. It says a lot about VW... and even about Acura.

      Please don't interpret this as Honda/Acura hate... I really want to see them succeed. If they sell cars like this, at those prices, I dont think that they will ....
      Full time manual transmission elitist
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