I think folks around here get passionate about Acura's lack of mojo because they know how good Honda can be when it wants to. When Honda was building awesome stuff, it was more forgivable that Acuras were just Hondas + leather and plastic wood trim. But that's not enough anymore and Honda/Acura really hasn't grown with the rest of the industry.
"Smart luxury" is a recipe to continue this malaise. Hence, the Civic-based ILX.
Speaking of which, I don't think I've seen an ILX here in Canada outside of the dealer lot.
I think this is mostly a marketing thing. I haven't seen a single ad for the ILX and I didn't even know they were out until someone suggested them when I made threads about my mom looking at a Verano. With the Verano, which is selling well from what I understand, it is on TV all the time and even has Peyton Manning doing stuff in it.
The idea that a successful Acura can't be based on a Civic is silly, as proved by the Integra's success.
We know why they decided to get rid of the Integra/RSX, but obviously that was a mistake. The question is whether this ILX will eventually be good enough to rectify that mistake.
)Killing the "Legend"
)Dropping the Integra/RSX line
were bad moves, and that after finally finding another successful formula,
)Uglifying the TL
was a further bad idea would go a long way to fixing the direction of the company.
The ILX is probably the best looking Acura right now, but the value proposition isn't there. I would hope it's a starting point to build it into a proper Integra line replacement, coupe/hatch and sedan, but with the recent track record I'm not sure they'll go more than one generation without changing the formula again.
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I don't get how acura can do good on the mdx yet fudge up a base model offering something it did so well in the past
Last edited by Avus; 10-13-2012 at 01:37 AM.
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I believe cars have matured to a level of refinement that will be impractical to improve significantly upon, which makes the former Honda reign of that era impossible. Furthermore back then Honda had a unique, albeit simple design language while so many of its competition's language was dislexic (sp?). Today its competition have brought serious game in terms of styling while Honda is the one confused.
You're kidding, right? That car helped kick off Acura brand.
The problem is Acura could not communicate or decide what it actually wanted to be - ENTRY LEVEL LUXURY or LUXURY. And in the presence of Lexus' and Infinti's LUXURY intent... the ENTRY LUX that Acura was using failed in the midst of a booming 90s.