Acura really just needs to get on board with direct injection.
I agree with most of your post except for this part. The RDX has been popular (relative to its class) since its debut. It has consistently been one of the top 3 sellers (often number 1 or 2) in its class.Originally Posted by Avus;
A startup luxury brand needs to do everything it can to gain cachet, respect, and acceptance. High volume through economy car sales is not necessarily a good strategy to begin with. There was little upmarket or luxurious about the Integra yet it was half of Acura's volume. Even today when you think "Acura of the 90s" the Integra first comest to mind. When you think Lexus of the 90s, the LS400 comes to mind. Huge gap in image.
Last edited by baljet; 10-16-2012 at 11:55 AM.
That startup model clearly made sense, as when Toyota launched Lexus 4 years later, it also started with a 'gussied-up Camry' in the lineup next to its breakthrough, flagship product.
Acura brand failure is not from the success of a premium compact (Integra/RSX), it is their lack of "expensive stuff". Yes they had a supercar called NSX. But it only served a very very small market. (or more like a halo car) Like i said before, Acura failed to sell RL (real luxury car level start from here). They reluctant to make anything bigger (in terms of chassis or engine). A BIG GAP from RL to NSX!! To me, all Acura (Honda) did in the past 10+ years were just use the Accord platform to make as many as different "near" luxury products. This is their main failure. There is the reason why Lexus made a big deal when they start selling their $100k+ LS (600L hybrid) or $370k+ LFA. It tells the world that Lexus is a real premium brand that made expensive stuff!!
Lexus = a premium brand mainly sell cheap stuff like ES, RX, but still have expensive stuff like LS, LX, GS, LFA... (much like BMW or Audi mainly sell 3 series or A4 but have much more expensive available)
Acura = a premium brand mainly sell cheap stuff period.
Honda had been ran by bean counter for decade and the current Acura is a good example. Minimal R&D on chassis, engine and transmission on ALL current Acura products.
Last edited by Avus; 10-16-2012 at 01:00 PM.
Windows Vista (32bit only)/7/8 "God Mode"
- Create new folder on desktop
- rename folder to the following:
I have to stop this idiot from deminishing my credibility every time he posts because my usernsme is in his sig.
Screw the nav, but at least give the 2.4 car the Civic Si's LSD so it can be a proper Si-in-a-business-suit. I've seen others mention it, but nothing is more frustrating than an open diff in a manual, performance oriented fwd car. It's the main reason I never warned to the driving experience of the manual, first gen TSX.
Only the Chrysler has been confirmed up to this point to receive the ZF unit. Honda should also get it (albeit at a year after Chrysler) but no publc confirmation as far as I know.