They did this so the passat and jetta can now be purchased against the domestics. No other company in the last ten years has had there average price drop except vw. With the quality in these cars for the price its hard to beet the Passat now can be purchased for almost 10k less than the former one. That is a huge jump down in price. So people looking for a malibu now can shop in the full size car segment passat. Thus why sales have gone up. And if you still want all the options u have the sel for the usual price. But this way more people can get the cars they offer.