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    Thread: Ssangyong Chairman W Summit - $100k-plus luxury limousine

    1. Senior Member
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      04-16-2013 10:58 PM #1
      As Hyundai does with the Equus, Ssangyong makes a LWB version of its Chairman W flagship sedan, with a wheelbase of 128". A new variant has debuted, the Chairman W Summit, an even more lavish version of the LWB limousine:






      Powered by the 5.0-litre V8, the Summit comes in at W114,640,000, which on exchange rates at hand is just under US$103,000. Consider that the base 3.2-litre CW600 Luxury comes in at W56,980,000 (approx. US$52,000) and the standard-wheelbase 5.0-litre V8 VVIP sedan comes in at W94,360,000 (just under US$85,000). The older series Chairman H ranges from W35,870,000 (approx US$32,000) for a base 2.8 500S Luxury to W47,730,000 (approx. US$43,000) for the flagship 3.2 600S VIP. Thus Ssangyong's two luxury sedan ranges spans between $30K and $100k!

      Also launched are the "Bow" version of the standard-wheelbase Chairman W sedan, with white leather interiors.
      Last edited by David Votoupal; 04-16-2013 at 11:06 PM.

    2. Member IridiumB6's Avatar
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      04-16-2013 11:31 PM #2
      Ehh, I'd rather take an XJ

    3. Member MRVW00's Avatar
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      04-16-2013 11:35 PM #3
      Isn't this an old Mercedes?
      RIP Cosmic TDI

    4. Senior Member
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      04-16-2013 11:48 PM #4
      Quote Originally Posted by MRVW00 View Post
      Isn't this an old Mercedes?
      Not the newer Chairman W, although it does have Mercedes-Benz drivetrains.

      The older Chairman H, on the other hand, is based on a modified Mercedes-Benz floorpan but has been continuously revised so to provide a cheaper alternative:

    5. Senior Member Iroczgirl's Avatar
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      04-17-2013 12:14 AM #5
      Who buys these things? The thing looks sooooo dated.
      Lots of VW stuff|Rare Scirocco parts!
      The family: '55 Ford 351C, '70 TR6 262Olds, '80 Rabbit AAZ, '84 C30 350, '88 Scirocco 9A, '97 Hardbody KA24E, '01 TJ 150AMC.
      Quote Originally Posted by Crimping Is Easy View Post
      You're always better off with a Citroën.™

    6. Member stascom's Avatar
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      04-17-2013 12:19 AM #6
      They don't care, if we don't buy them. There are 2 billion people in their own country.

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      04-17-2013 12:22 AM #7
      Quote Originally Posted by stascom View Post
      They don't care, if we don't buy them. There are 2 billion people in their own country.
      Ssangyong is South Korean.

    8. Member s-rocc's Avatar
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      04-17-2013 12:22 AM #8
      That's a bigass B pillar.

    9. Banned Fritz27's Avatar
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      04-17-2013 12:23 AM #9
      Quote Originally Posted by Iroczgirl View Post
      Who buys these things? The thing looks sooooo dated.
      Probably rich Korean businessmen that have to drive domestics to keep people happy.

      Regardless, you're always bitching about new cars. Shouldn't you like something that looks dated?

    10. Senior Member
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      04-17-2013 12:40 AM #10
      Quote Originally Posted by Fritz27 View Post
      Probably rich Korean businessmen that have to drive domestics to keep people happy.

      Regardless, you're always bitching about new cars. Shouldn't you like something that looks dated?
      They have to compete with the Hyundai Genesis and Equus and the Kia K9. Dated? They don't look bad at al, and much better than other Ssangyong vehicles. Would they sell well abroad? If priced reasonably, then why not. They could even fill gaps in particular segments.

    11. Member genjy's Avatar
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      04-17-2013 12:53 AM #11
      Quote Originally Posted by stascom View Post
      They don't care, if we don't buy them. There are 2 billion people in their own country.
      fail

    12. Member IridiumB6's Avatar
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      04-17-2013 12:54 AM #12
      Quote Originally Posted by stascom View Post
      They don't care, if we don't buy them. There are 2 billion people in their own country.

    13. Member NoXenons's Avatar
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      04-17-2013 01:50 AM #13
      Quote Originally Posted by stascom View Post
      They don't care, if we don't buy them. There are 2 billion people in their own country.
      Last edited by NoXenons; 04-23-2013 at 11:14 PM.
      Quote Originally Posted by RS-SIX View Post
      You guys are missing the point with manuals...not only does not one want to drive a manual, many active safety systems do not work with manual transmissions. Soon manual trans cars are going to be the most dangerous cars on the road. If they dont die a natural death, they will be outlawed.

    14. Member NoXenons's Avatar
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      04-17-2013 01:58 AM #14



      Quote Originally Posted by RS-SIX View Post
      You guys are missing the point with manuals...not only does not one want to drive a manual, many active safety systems do not work with manual transmissions. Soon manual trans cars are going to be the most dangerous cars on the road. If they dont die a natural death, they will be outlawed.

    15. Member FiveAinOne's Avatar
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      04-17-2013 02:12 AM #15
      Quote Originally Posted by Fritz27 View Post
      Probably rich Korean businessmen that have to drive domestics to keep people happy.
      Koreans have tremendous pride towards their country.. if anything it would be a sense of pride to drive around in an uber-luxury Korean-made vehicle.

    16. Member stascom's Avatar
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      04-17-2013 04:24 AM #16

      Shows how much I care about the brand.

    17. Senior Member
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      04-17-2013 04:57 AM #17
      Quote Originally Posted by FiveAinOne View Post
      Koreans have tremendous pride towards their country.. if anything it would be a sense of pride to drive around in an uber-luxury Korean-made vehicle.
      Japanese and Koreans are known for being nationalistic consumers who will unabashedly pick locally-made products first, even if more expensive than foreign competition.

      As for "dated", they're not only contemporary but is there really anything wrong with not changing every year or two? Worked well for Volvo didn't it?

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      04-18-2013 12:46 AM #18
      Additional fact: the Chairman Summit and the BOW edition use Bridge of Weir white leather.

      Of course, I'm going to add they should offer diesel engines, which would enhance the appeal of the two Chairman series. The Chairman W prices are somewhat lower than the Equus on the home market, so it overlaps with Gensis and Equus. The Chairman H straddles the top end of the Graudeur (Azera) and lower end of the Genesis.

      The latest brochures:
      http://www.smotor.com/kr/showroom/CH...nW_4_catal.pdf
      http://www.smotor.com/kr/showroom/CH...nH_4_catal.pdf

    19. Member partario's Avatar
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      04-18-2013 08:07 AM #19
      Quote Originally Posted by NoXenons View Post

      omg, MB copied Ssangyong!

    20. Senior Member
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      04-18-2013 11:43 PM #20
      Haha! People will say it's the other way round, except there is at least a legitimate association between Ssangyong and Mercedes-Benz, including utilisation of technology.

      In marketing terms it's useful, but not make it overt. Sure, many people will know of some M-B connection, engines and all. But Ssangyong can spin it, when going into new markets, by saying that it's proven technology and components (which they are), precisely because it will allay customer fears about a new product with no track record.

    21. Member A&F's Avatar
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      04-19-2013 12:33 AM #21
      Quote Originally Posted by FiveAinOne View Post
      Koreans have tremendous pride towards their country.. if anything it would be a sense of pride to drive around in an uber-luxury Korean-made vehicle.
      I doubt people buy these to drive.

      More like you are being chauffeured and I sure most owners are actual fleets.

      Kinda like how we had $100k Lincoln stretch limos all over the place for ages.

    22. Member izzo's Avatar
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      04-19-2013 12:57 AM #22
      Quote Originally Posted by MRVW00 View Post
      Isn't this an old Mercedes?
      /thread

    23. Member LiGuangming1981's Avatar
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      04-19-2013 01:12 AM #23
      Quote Originally Posted by stascom View Post

      Shows how much I care about the brand.
      Even if Ssangyong was Chinese, it'd still be major fail - there's nowhere near 2 billion people in China.
      Formerly "The Chemist"

    24. Senior Member
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      04-19-2013 01:55 AM #24
      Quote Originally Posted by A&F View Post
      I doubt people buy these to drive.

      More like you are being chauffeured and I sure most owners are actual fleets.

      Kinda like how we had $100k Lincoln stretch limos all over the place for ages.
      Certainly, this has been the case with long-wheelbase limousines and as I said, Hyundai builds a LWB version of the Equus to perform a similar role. And it's the same with luxury cars in Japan - you have a fair proportion of chauffeur-driven cars, but sedans like these are first and foremost aimed at the private market.

      The standard Chairman W for comparison:


      Quote Originally Posted by izzo View Post
      /thread
      Again, only the Chairman H is based on a Mercedes-Benz chassis, albeit modified and continuously updated. The Chairman W uses a newer platform, although both do employ Mercedes-Benz technologies.

      Quote Originally Posted by The Chemist View Post
      Even if Ssangyong was Chinese, it'd still be major fail - there's nowhere near 2 billion people in China.
      I hope I'm not being condescending or offending, but my sparse appearances on the Car Lounge can be explained by the quality of various replies on this thread. Rather than substantial discussion, we get appalling ignorance and innuendo.

      The whole point here has been to inform, to educate, to give people something to think about. Here, I aimed not just to discuss a new variant of a car, but open up possibilities as to how well this would go in foreign markets. After all, Hyundai has the Genesis and Equus and Kia has the K9, and in Korea the only competition comes from Ssangyong, and the two Chairman series also happen to be its only passenger cars as opposed to SUVs.

      Is there any point in bothering when we can't get thoughtful discussion like we used to get on the CL and all too rarely now? I'm sorry but it saddens me as someone who's been on here for many, many years.

    25. 04-21-2013 05:15 AM #25
      Quote Originally Posted by Iroczgirl View Post
      Who buys these things? The thing looks sooooo dated.
      It's nothing compared to the Toyota Century.



      Old wealthy Asians tend to be pretty conservative when it comes to their automobiles.



      Quote Originally Posted by David Votoupal View Post
      Japanese and Koreans are known for being nationalistic consumers who will unabashedly pick locally-made products first, even if more expensive than foreign competition.

      As for "dated", they're not only contemporary but is there really anything wrong with not changing every year or two? Worked well for Volvo didn't it?
      Not nearly as true for Koreans as for the Japanese.

      The Korean market is huge for BMW (even bigger for BMW than the Japanese market).

      The Korean market is so impt. for BMW that they are building their 1st BMW driving center in Asia in Korea (and not China).
      Last edited by CP1; 04-21-2013 at 05:19 AM.
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