I've been waiting for a manufacturer to do this. Closest thing was that front light bar that Mercury used back in the 80s/90sThe three-pointed star emblem, whether it lives floating above a Mercedes-Benz’s hood or it’s stuffed into the grille, is one of the most recognizable brand marks in the world. Even so, Benz thinks the star can carry even more, er, star power and has introduced a new option for illuminating the emblem. Yes, this is a thing, and yes, Benz is seriously doing it. But hey—luxury buyers’ need to flaunt their purchases doesn’t wait for daylight.
Benz’s LED-illuminated badge is available in the Mercedes accessories catalog, and is dealer-installed. (Starting in August, the units can be ordered with new Benzes and port-installed.) Only a lit front star is available, and currently it is compatible with the C-, E-, GL-, GLK-, M-, and CLS-classes. The extra-bright star will set buyers back $480 before installation if ordered through a dealer, while port-installed units run $550 but carry no additional installation fee. Critically, the neat badge isn’t compatible with Benz’s Distronic radar-based adaptive cruise-control setup, which operates behind the emblem.
These will probably be the next LED strips and it'll soon turn into a gimmick. Oh well, looks pretty nice.