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    Thread: Store needs more creative designs.

    1. Member foxygrandpa's Avatar
      Join Date
      Jun 2nd, 2012
      Location
      Dublin, GA
      Posts
      830
      12-16-2016 07:03 PM #1
      I think the stickers are great but I think the apparel store selection is a bit bland.

      Coming from a background in screenprinting and graphic design, I would suggest:

      A) Coming up with some different designs like maybe something hand drawn or just some sort of design maybe featuring a beetle or iconic vw's or vw culture. You can always put your logo on the sleeve.

      B) Holding contests in which the forum members can submit their own designs, you select which ones you like and have a forum vote on which ones they like best. Winner gets like $20 dollar gift card and a vwv shirt or something.

      C) As far as interface of webstore, it is good but when you first pull up the page all the previews are white. I would suggest changing some of those previews to some other colors you offer for that item so the store
      doesn't look so sterile and bland.

      Anyway, those are my suggestions

      I think overall it's a good webstore I might get me a coffee mug for work

    2. Member
      Join Date
      Jul 7th, 2003
      Location
      Staunton, Virginia
      Posts
      3,815
      Vehicles
      2003 Jetta GLI & 2014 Jetta GLI Edition 30
      01-03-2017 10:39 PM #2
      I agree 100% with the previous poster... as a first step, change the default colors on some of the items so that not everything is white. The layout and organization is fine.

      Then add more items/artwork to purchase. Like the previous guy said, have art contests and use users' submitted artwork (to keep from having to hire an artist). The forums have a TON of users. You could probably do a shirt for nearly ever generation of Golf/Jetta, a shirt for every air-cooled model, multiple Beetle and Bus shirts. Some could be "line drawn" images and others could be full-color screen prints. You could nearly have a shirt for every model-specific forum.

      What you guys have is nice, but it skews toward the sterile, unoffensive stuff offered on VW's own DriverGear. Enthusiasts would go deeper and want images of cars, engine logos, engines themselves, wheels, etc. Throw the 'tex logo on the bottom, on the sleeve, on the back--wherever--but I think people would be more into buying if there was more than just the logo. I could see myself buying one 'tex shirt as they currently are. I could see myself going broke if the shirts had more going on. The options are limitless. Not sure what licensing requirements VW would have or how pissed they'd be, but it would be worth checking into.
      24V VR6
      Gen 3 2.0T

      n00b "Author"

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