Nissan is the latest automaker to get its digs in on Tesla's Model 3 hype, in an ad for the Nissan Leaf.
NASHVILLE -- Tesla Motors has been crowing about the nearly 400,000 "reservations" it has received for its electric Model 3 sedan.
Nissan has now turned those reservations into fodder for its own advertising for the electric Nissan Leaf.
“No one should have any reservations about getting an electric car today,” trumpets a Nissan ad that appears around the country today. The ads appear in Friday’s New York Times, Los Angeles Times, USA Today and The Wall Street Journal, reminding consumers that Nissan has been mass-producing the all-electric Leaf since 2010.
Tesla’s Model 3 is not expected to reach the market until late 2017.
The California industry newcomer has become a point of fascination for many U.S. consumers for promising affordable electric vehicles.
But Nissan pioneered EV mass production, investing $5 billion around the world over the past eight years to produce EV battery modules and cars on three continents. The automaker’s plant in Smyrna, Tenn., now turns out Leafs that sell for as little as $22,360, including destination and after a $7,500 federal EV purchase credit.
“Why wait when you can drive an all-electric Leaf now?” Nissan asks in the ads. “And why drop $1,000 to stand in line when you can get $4,000 cash back and best-in-class range?”