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    Thread: Mercedes-Benz Collection monthly subscription service officially launches in Nashville and Philadelphia

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    1. Senior Member Ryukein's Avatar
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      06-06-2018 11:41 AM #1


      Quote Originally Posted by Press Release
      Mercedes-Benz launches broadest luxury vehicle subscription plan in the U.S. with "Mercedes-Benz Collection"

      Luxury Vehicle Subscription Service to Launch as Pilot in Nashville and Philadelphia

      Jun 5, 2018 – ATLANTA, GA

      Mercedes-Benz today launched Mercedes-Benz Collection, providing the broadest offering of any luxury automaker for those drivers who prefer the variety and convenience of a subscription service. A collaboration between Mercedes-Benz USA, Mercedes-Benz Financial Services USA and Mercedes-Benz dealers, Mercedes-Benz Collection allows subscribers to switch between different types of vehicles depending on their needs or lifestyle. The service is available as a pilot in two cities: Nashville, TN and Philadelphia, PA.

      "We're always looking to stay ahead of our customers' needs and wants, as well as to bring new people to the brand," said Dietmar Exler, president and CEO for MBUSA. "We know there is a market opportunity for people who would like the ability to move in and out of vehicles, depending on what they need or want at a particular point in time, or who don't want to own a vehicle right now. That's why we are excited to test the waters with Mercedes-Benz Collection."

      "Customer's appetites are changing when it comes to how they access products and services, and our financial and mobility services are evolving to fit those demands. Adding Mercedes-Benz Collection's subscription services to our product portfolio is a natural fit," said Geoff Robinson, vice president, Mercedes-Benz Financial Services USA LLC. "We are working to provide one of the most diverse offerings in the market today and expect to learn a lot from this pilot."

      There are three tiers in the program – Signature, Reserve and Premier – with two offered in each city and prices ranging from $1,095 to $2,995 per month (depending on city/level). Subscribers pay a one-time activation fee of $495 and may then choose from all the vehicle body styles offered in that subscription tier, including Mercedes-Benz SUVs, sedans, coupes, cabriolets, roadsters and wagon models. Each tier also allows access to the company's popular high-performance Mercedes-AMG models.

      The Mercedes-Benz Collection works through a combination of the new Mercedes-Benz Collection app and a local concierge. Once subscribed, customers initiate vehicle exchanges, concierge communication and other actions via the app. Concierge staff then ensure the delivery is consistent with the details and preferences in the customer's profile. Subscribers can access any type of vehicle within their tier with no mileage limitations. The monthly subscription fee for the tier also includes insurance, 24/7 roadside assistance and vehicle maintenance.

      How It Works:
      • Those interested can download the Mercedes-Benz Collection app via the Apple App Store or Google Play Store and hit "Sign up"
      • Users then create an account (provide a credit card, select a plan and provide a picture of the driver's license associated with the account).
      • Information is verified, and driving and credit history are checked (subscriber may be contacted with any questions). In most cases, the application is processed and the subscriber is contacted within one business day.
      • Subscriber is contacted to find out his or her vehicle needs and desired delivery time and location. After the first delivery, subscribers put their requests in via the app. Requests received by noon can typically be fulfilled the next day.
      • Concierge delivers the new vehicle washed, with a full tank of gas and takes away the previous vehicle.

      Further information on Mercedes-Benz Collection is available at collection.mbusa.com.
      Quote Originally Posted by ClothSeats View Post
      In after Ryukein seal of approval.
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    2. Member
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      06-06-2018 01:51 PM #2
      That sounds like a really expensive way to lease a car. Does this seem valuable to people with short attention spans that want to change cars out constantly?

    3. Geriatric Member Hostile's Avatar
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      06-06-2018 01:55 PM #3
      Quote Originally Posted by StressStrain View Post
      That sounds like a really expensive way to lease a car. Does this seem valuable to people with short attention spans that want to change cars out constantly?
      I think the main selling point is that you can easily swap into an SUV if you are going on a trip or something.
      iain

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      06-06-2018 02:08 PM #4
      Just checked out the Philly options:

      Reserve: $1,595 per month plus tax

      E400 Sedan
      E400 Estate
      AMG C43 Sedan
      GLE 350
      AMG GLC43
      E400 Coupe
      E400 Cabriolet
      AMG C43 Coupe

      Premier: $2,995 per month plus tax

      AMG E63 Sedan
      AMG C63 Sedan
      S560 Sedan
      AMG GLE S Coupe
      G 550
      GLS 550
      AMG GLE 63 S
      SL 550 Roadster
      AMG C 63 S Coupe

    5. Member whalemingo's Avatar
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      06-06-2018 02:13 PM #5
      That is a whole lot of expensive.
      Lower all the Things.

    6. Member vwpiloto's Avatar
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      06-06-2018 04:09 PM #6
      Remember that if you lease the car, you're obligated for 36 months typically. This, aside from a $500 signup fee, you can opt out of at any time with no obligation. It's still expensive though, considering the type of cars you're getting for the price. I'll agree with that. But the lack of commitment might make it worthwhile for someone who may need a car in a certain location for only a few months, like a contract worker working in a distant city for 6 months, etc.

      Out of curiosity, what do people think is the tipping point in terms of price? Would $800/mo (including insurance) make one reconsider buying or leasing?

    7. Member
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      06-06-2018 03:29 PM #7
      Quote Originally Posted by Hostile View Post
      I think the main selling point is that you can easily swap into an SUV if you are going on a trip or something.
      I'm curious, what's the cost for leasing BOTH an E400 and a GLE350? Less than $1595?

    8. Member Sledge's Avatar
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      06-06-2018 03:43 PM #8
      Remember to include insurance in that calculation.
      Quote Originally Posted by StressStrain View Post
      I'm curious, what's the cost for leasing BOTH an E400 and a GLE350? Less than $1595?
      "The very powerful and the very stupid have one thing in common. Instead of altering their views to fit the facts, they alter the facts to fit their views...which can be very uncomfortable if you happen to be one of the facts that needs altering."
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    9. Member
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      06-06-2018 04:03 PM #9
      Quote Originally Posted by StressStrain View Post
      I'm curious, what's the cost for leasing BOTH an E400 and a GLE350? Less than $1595?
      Car: Estimate $800/mo/car (36mo/36k miles) - $1600/mo.
      Insurance: Estimate $100/mo/car (almost double what I pay, but whatever) - $200/mo.

      That's $1800/mo. and you're leasing 2 cars. You're basically paying a VERY steep premium to be able to swap... almost double the actual leasing cost of a car.
      When you look at the "Premier" it's roughly the same... you could very nearly lease 2 of those cars.
      Porsche's isn't much better - huge premium.

      I could only see this as a nice option if you can easily stop/start the service when you don't need a car (traveling businessman, etc.).
      Otherwise, it's totally silly the way these services are priced. I'd rather lease a C63S for $1400, + some nice van/suv/cuv for $500 and save myself almost $1000/mo.
      Then there's the fact that you probably can't choose much in the way of options/colors.

      What do I know... I bet there's lots of people with money to waste who think this is a great deal.
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    10. Moderator Harv's Avatar
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      06-06-2018 03:47 PM #10
      Quote Originally Posted by StressStrain View Post
      That sounds like a really expensive way to lease a car.
      It surely is, but people pay for convenience.

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