Sorry if repost, but I have just seen this & I searched....submit new thread.
https://www.caranddriver.com/news/a1...s-and-abarths/Originally Posted by autoweekFiat Chrysler plans to dust off a bit of its past by finding and restoring classic cars from four of the group's marques. The automaker inaugurated a factory restoration program that will focus on Alfa Romeo, Fiat, Lancia and Abarth classics.
But this effort won't operate as a client service: The FCA Heritage program will seek out the cars around the world, restore them to factory spec and then offer them for sale.
"The new 'Reloaded by Creators' project opens a new, original chapter in the FCA Heritage story: From now on, the Department will also be offering for sale a limited number of carefully selected classic cars, specially purchased by the Department, which have been restored to their original glory and guaranteed by the constructor (hence the name of the service)," FCA said in announcing the program. "The sums raised will then be used to finance new scouting activities to add important new pieces to FCA's historic collection. This is therefore a real cultural project, inspired by the modus operandi of art museums worldwide."
The program already has five cars to demonstrate its work: a 1989 Alfa Romeo SZ, a 1973 Lancia Fulvia Coupe Montecarlo, a 1981 Pininfarina Spidereuropa, a 1959 Lancia Appia Coupe and a 1991 Alfa Romeo Spider. That last one might be the most familiar car of the five to U.S. audiences, but we wouldn't rule out a few Alfa Romeo SZs trickling into the country in the coming years as collectors seek out the rarer sports cars of the 1980s.
The upside for collectors is that, unlike other factory restoration programs, FCA will offer the cars for sale to an existing audience. But the downside for current owners is they won't be able to commission restorations from the program directly.
Of course, the aim is not merely to polish existing cars -- plenty of high-end restorers can do that to a better-than-new standard -- but to discover and preserve rare examples that may not otherwise receive attention. Consider the inclusion of the 1991 Spider in the effort -- it's not the type of car that might otherwise receive a money-no-object restoration due to its value on the collector market, which makes a factory restoration a truly unique undertaking.
"Each car's timeless beauty lives again thanks to the care, know-how and passion of our team of experts at the Officine Classiche," FCA said. "From discovery, through painstaking scouting work, to restoration, and from promotion to return to the market: a 'complete cycle' that adds cultural worth to a car's financial value. Because safeguarding a legacy means renewal, and not just conservation."
Originally Posted by C/DFiat Chrysler Automobiles (FCA) may want your classic Italian car. The automaker has just launched a new initiative, Reloaded by Creators, that aims to buy, restore, and sell some of the most significant vehicles from the company’s history. Focusing on Italian brands (the company has shown no interest in your slant-six Plymouth Valiant), the project aims to bring Alfa Romeos, Fiats, Lancias, and Abarths back to life while building the company’s own collection of historic cars.
Numerous auto manufacturers have recently announced programs for either reproducing or restoring older vehicles. The Mercedes-Benz Classic workforce at the company’s museum restores and sells what it calls All-Time Stars, Pagani Rinascimento is restoring and maintaining Zondas, Lamborghini’s Polo Storico is perfecting its classics, Jaguar is remaking D-types, and Land Rover Reborn is revamping Series 1 models. Mazda will even inject fresh juice into first-generation (NA) Miatas, and now FCA equally sees opportunity in this space.
Officially announced at the 2018 Rétromobile classic-car show in Paris, the Reloaded by Creators program is a compilation of services offered by the FCA Heritage division. Customers could previously request certificates of origin and factory restoration for certain vehicles, but this is the first time the company will scout, acquire, and sell certified classic restorations.
Claiming to have been “inspired by the modus operandi of art museums,” FCA has opened the program with five classics, which are already available for purchase: a 1991 Alfa Romeo Spider, a 1973 Lancia Fulvia Coupe Montecarlo, a 1981 Pininfarina Spidereuropa (née Fiat 124 Spider), a 1989 Alfa Romeo SZ, and a 1959 Lancia Appia coupe. According to FCA, the Alfa Spider, the Montecarlo, and the Pininfarina are “ultimate classics,” which means they are the last types of their series that were built and are restored to the fullest extent both mechanically and cosmetically. FCA chose the SZ and Appia as “unusual” and interesting custom cars. Each ride comes with a Certificate of Authenticity, the first time that Alfa Romeo and Fiat have offered such documentation, according to FCA.
FCA is not selling these vehicles just for the fun of it. It hopes the cash acquired from the classic-car sales will fund more exhaustive and thorough searches for other classic cars. Specific historically important vehicles that are discovered in the process will be added to the company’s own heritage collection. Fiat Chrysler has more information on the available vehicles here.
What if they add these to the list?............. :drool: