I think there are two potential takes on the "Supra". The first is about the actual car. Does it drive like a sports car should and is it fun to drive> I'm not at all surprised that most people find the car to be decent fun. It's a BMW afterall and when the company tries, they can make some very fun cars. I've enjoyed every Z4 coupe I've ever driven and this should be better. So yeah, not at all a surprise that the Toyota Z4 coupe offers a good driving experience.
The other issue to me is more impactful on whether I would actually buy the car---and frankly, I am a person who could afford a new one of these. IMO, this is where the car fails utterly. I respect the companies that keep their passion projects in house---Nissan and Honda in particular. To me, the sports/performance car represents the passion of the entire company, so it's very telling that the company slapped a "Supra" badge on this vehicle. Why not call it FT-1 like the concept cars?
So at this point in time, if I had to buy an Asian performance car right now that I could afford, my first choice would be a new 370z and my second would be a used GTR. Perhaps, I'd even consider a RC-F as well. I just can't get into the "Supra" despite finding the design attractive and the price inoffensive. If I want to buy a BMW, I'll buy one that has a roundel on the front.
A Toyota "bespoke" Supra would have cost too much and take even longer time to develop, therefore no business case - even if Toyota can afford to lose money on it.
As others have point out, a version of that "Supra" already exist in the portfolio: it's the Lexus LC.
And people speak as if BMW make bad sports cars...
The excuses I hear about this sound like they were created by GoT writers. "It HAD to have an inline 6" OK, so put BMW's engine in one of your many RWD platforms. "It would have cost too much to develop" So Toyota learned absolutely nothing from the 86, LFA, LC, IS/GS/RC-F, and the decades of other great RWD Toyotas/Lexuses? It's not like Toyota is Honda who has zero front engine RWD experience or hardware to draw on.
I'm certain the car is objectively great and good value... a ~$50K x40i BMW of any body shape is. But the whole story and rationalization for how it got here is BS. In the context of the Supra's whole story I think that's a legit demerit
In a world of fewer and fewer enthusiast car choices, I could care less whether the new Supra is built by Steyr, BMW or Toyota. All three get a solid thumbs up. I just hope it and the 86 successor resonate with the market so that the niche entry/mid level sport car market survives. My only complaint is that its not available with a manual transmission
Oh and that it doesnt have a huge wing
People should be happy Toyota has even gone this far... Toyota has to be more worried about how successful they'll be mass producing electric cars that they can sell to the masses and be prepared for the new type of customer that mostly aren't interested in 2-seater sports cars.
I’m warming up to the new one, especially after watching the reviews. Seems like decent value and you get all the nice BMW interior bits. I’m sure they’ll have some hopped up versions down the line too.
I don't believe for ONE second that if you test drive a new Supra, and you genuinely like it, that you'd walk right out of a Toyota dealer, and into a Nissan dealer to buy a new 370Z based on the fact that the 370Z is an in-house design, and the Supra is not.
You can argue with me all day long about the logical reasons for why toyota didn't build something in-house: costs, revenue, not having a platform, not having an I6. You know what? That's toyota's problem, not mine. That brand continues to make cars with very little appeal to me. The only one losing out there is toyota. I'll happily spend my money elsewhere.
If I had to buy a Toyota tomorrow, it would be a 4Runner or Land Cruiser (assuming I had the money for such a spendy purchase).