"We strongly believe that the tipping point is near, and that tipping point will be price equity" that will drive new consumers to BEVs, not just early adopters.
"Once you overcome the fear of something new, the EV is the better choice for you," he said."
Sure, any company that spends $50 billion will hype it and hope that it works but that in no way is a certainty that it will. People have to want and buy what you have. There were/are plenty of vehicles that had good prices but consumers passed on them. Just because you build it doesn't guarantee they will buy it.
Much like many EV threads here there's a rush to call the game but in reality VW has the same hill ti climb that they always did and a "hopefull" blurb and from a VP to a European publication isn't a tangible change. It's talk.