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    Thread: Eager to Rebrand, VW Readies New Logo for September Debut

    1. Senior Sloth SWeetie's Avatar
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      09-09-2019 03:43 PM #101
      Quote Originally Posted by GreenandChrome View Post
      bland
      Quote Originally Posted by Sonderwunsch View Post
      Now it matches the cars.
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    3. Senior Member AZGolf's Avatar
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      09-09-2019 03:48 PM #102
      Quote Originally Posted by whitejeep1989 View Post
      This entire post reminds me of something out of Parks and Recreation!

      The new bank logo looks like a fiddler on a gondola.
      Actually that's the old offensive logo since it has a dangerous man with a weapon about to kill something and is an unfair characterization of native Americans. The new logo is round to symbolize a sharing circle, has no men, and is diversity colored.


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      09-09-2019 03:55 PM #103
      Quote Originally Posted by Col. David Crockett
      I told the people of my district, that, if they saw fit to re-elect me, I would serve them as faithfully as I had done; but, if not, they might go to Hell, and I would go to Texas.

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      09-09-2019 05:54 PM #104
      If they weren't going to touch the circle with the W then they also should have left a gap at the top


    6. Member r_fostoria's Avatar
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      09-09-2019 06:11 PM #105
      Quote Originally Posted by Jimmy Russells View Post
      If they weren't going to touch the circle with the W then they also should have left a gap at the top

      "...and while our old logo featured thick lines and solid connections all the way round, our revised logo has been made thin and structurally weakened to represent how we, as a brand, have weakened ourselves worldwide."

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      09-09-2019 06:24 PM #106
      Who cares? Having any sort of emotional response to this logo (or perhaps most) is like yelling at clouds. 99% of the world will have no idea anything changed.

      Sent from my SM-G930V using Tapatalk

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      09-10-2019 03:23 AM #107
      Quote Originally Posted by Seabird View Post
      Larry gets it!

    9. Member 2000JettaGLXVR6's Avatar
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      09-10-2019 05:34 AM #108
      As a designer I think the re-worked logo looks beautiful. It looks proper on the new ID.3 and makes the old logo badging look old and stale. Can’t wait to see it in execution throughout the brand.

      As a brand business decision, it didn’t need to change and now this iconic brand mark will be inconsisteny executed, like I doubt they will change out existing stamping and casting logos, but what about new moulds and castings? Then again, it’s so small on these parts is it even noticeable.

      What strikes me most is this now technically feasible to have this detail in the logo. Back in the day, printing technologies weren’t what they used to be and screen resolution was much worse, so having that detail meant that ink or pixels would make the gap indistinguishable. It is possible that due to this still, they may have a different execution with the gap closed for logos that are below a certain size (talk about a nightmare for implementation).

    10. Member capclassicv2's Avatar
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      09-10-2019 05:38 AM #109
      I actually like the logo. It does come off as change for the sake of change but I think it works.
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    11. 09-10-2019 06:32 AM #110
      I'm of strong belief that Ford needs to change it. One of the reasons I'd never consider a Ford is the super dated logo (exception being the nice bold one on the Raptor grill)

    12. Member MontoyaF1's Avatar
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      09-17-2019 04:35 PM #111
      I don't mind the new logo as it is shown on marketing materials, but I can't stand when they made the actual badge on the car as one, big, smooth, shiny disk with the logo printed on it (and yes, I know that many are doing this to hide sensors).

      Maybe I'm alone in this, but when the badge on the car has texture or looks beveled/carved, it looks more premium.

      Sculpted, looks like the badge of a premium automaker:



      Smooth, cheap-looking and generic like a stick-on badge you bought on Ebay:
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    13. Member SlickShoes's Avatar
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      09-17-2019 06:15 PM #112
      Prepared for the **** throwing at my face...

      Isn't Volkswagen one word?
      Why the F is the logo an acronym or abbreviation as both letters are capital?

      Roast me...
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      09-17-2019 06:26 PM #113
      Quote Originally Posted by SlickShoes View Post
      Prepared for the **** throwing at my face...

      Isn't Volkswagen one word?
      Why the F is the logo an acronym or abbreviation as both letters are capital?

      Roast me...
      You're clearly not a golfer. "Volkswagen" is a German compound word made up of Volks (peoples) and Wagen (car). I'll allow Christoph Waltz to give some examples of compound German words..

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    15. Member SlickShoes's Avatar
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      09-17-2019 06:28 PM #114
      Yep not a golfer, nor German, so thank you...lol
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      09-17-2019 06:32 PM #115
      I find it amusing that people are actually getting worked up about a logo. In the end, nobody buying these cars gives a s**t

      I fact, I’d say that 90% of VW customers wouldn’t even know the difference unless you pointed it out to them — and then they still wouldn’t care.
      "Of course that's just my opinion; I could be wrong."

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      09-17-2019 07:50 PM #116
      Quote Originally Posted by nycnorb View Post
      I'm of strong belief that Ford needs to change it. One of the reasons I'd never consider a Ford is the super dated logo (exception being the nice bold one on the Raptor grill)
      Ford tried that already.



      Ford had many other logos they tried over the decades.

      About 30 years later, they went back to the blue oval.

      I wish my Ford had the super dated logo on it, but it's too old.

      You could always buy a Ford you like and black out the logo like they sometimes do on TV.

    18. Member Egz's Avatar
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      09-17-2019 08:26 PM #117
      Looks even more like upside down mountains

    19. Member 2000JettaGLXVR6's Avatar
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      09-18-2019 12:01 AM #118
      Quote Originally Posted by MontoyaF1 View Post
      I don't mind the new logo as it is shown on marketing materials, but I can't stand when they made the actual badge on the car as one, big, smooth, shiny disk with the logo printed on it (and yes, I know that many are doing this to hide sensors).

      Maybe I'm alone in this, but when the badge on the car has texture or looks beveled/carved, it looks more premium.

      Sculpted, looks like the badge of a premium automaker:



      Smooth, cheap-looking and generic like a stick-on badge you bought on Ebay:
      I’m glad you brought this up, it’s kind of an obsession of mine. Seems the newer cars are doing the entire logo behind plastic more and more. I think the trend started from Mercedes with their radar cruise being in the star. Might also have to do with aerodynamics. I personally think it looks better behind the shiny plastic and it makes it easier to clean/dry.

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      09-18-2019 06:26 PM #119
      Quote Originally Posted by 2000JettaGLXVR6 View Post
      I’m glad you brought this up, it’s kind of an obsession of mine. Seems the newer cars are doing the entire logo behind plastic more and more. I think the trend started from Mercedes with their radar cruise being in the star. Might also have to do with aerodynamics. I personally think it looks better behind the shiny plastic and it makes it easier to clean/dry.

      American cars had plastic encased logos decades before adaptive cruise control.

      American cars of the 1950s had their logos behind plastic. I think most are still that way if you check.

      The growler on 1960s Jaguars was also encased in clear plastic.

      Other badges like model names and stuff like that were usually chrome plated pot metal. Not much better than the chrome plated plastic of today.

      You would find lots of logos you like at collectors car shows.

    21. Member r_fostoria's Avatar
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      09-18-2019 08:25 PM #120
      Quote Originally Posted by 53PL-50AAA-VW611BAN View Post
      American cars had plastic encased logos decades before adaptive cruise control.
      I think he's referring to the 3D effect being replaced with totally flat emblems, which from what I can tell is a radar cruise thing.

      This:



      Vs the old non-radar version:


    22. Senior Member UncleJB's Avatar
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      09-19-2019 06:12 AM #121
      Quote Originally Posted by nycnorb View Post
      I'm of strong belief that Ford needs to change it. One of the reasons I'd never consider a Ford is the super dated logo (exception being the nice bold one on the Raptor grill)
      Seriously?

    23. Member MontoyaF1's Avatar
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      09-20-2019 11:44 AM #122
      Quote Originally Posted by r_fostoria View Post
      I think he's referring to the 3D effect being replaced with totally flat emblems, which from what I can tell is a radar cruise thing.

      This:



      Vs the old non-radar version:

      Bingo. I just think it looks cheap without the 3D effect, regardless of what company does it and what its purpose is.
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      09-20-2019 11:47 AM #123
      Quote Originally Posted by MontoyaF1 View Post
      Bingo. I just think it looks cheap without the 3D effect, regardless of what company does it and what its purpose is.
      Agreed, on a screen the new flat logo looks good but on a car, like we saw earlier itt, it looks cheap.
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    25. Member Form Ocean's Avatar
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      09-20-2019 12:16 PM #124
      In the flesh on the ID.3. I like it, but I'm a minimalist with most things.


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      09-20-2019 01:18 PM #125
      Quote Originally Posted by r_fostoria View Post
      I think he's referring to the 3D effect being replaced with totally flat emblems, which from what I can tell is a radar cruise thing.
      I understand, but the American car hood badges of the 1950s up until the 1980s were also flat with the logos encased inside the plastic. I think Chevy is the same now. A flat piece of plastic in the shape of a bow tie. Not 3D at all.

      It's not a new thing. It's an old thing, at least for American cars.

      Not all were completely flat, but it was the default for American cars once they discovered cheap plastic. The Growler on my 1960s Jag is also completely flat plastic.

      By flat, I mean not embossed or 3-D. They were beveled or shaped to fit the grille or hood but the plastic was what you would feel. You couldn't tell by feel what make the car was. The notable exception being Chevy because sometimes the plastic is bow tie shaped. In the 1950s the plastic was shield shaped so it could have been another car with its logo in a shield (but the Chevy shield was more horizontal).

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