As a designer I think the re-worked logo looks beautiful. It looks proper on the new ID.3 and makes the old logo badging look old and stale. Can’t wait to see it in execution throughout the brand.
As a brand business decision, it didn’t need to change and now this iconic brand mark will be inconsisteny executed, like I doubt they will change out existing stamping and casting logos, but what about new moulds and castings? Then again, it’s so small on these parts is it even noticeable.
What strikes me most is this now technically feasible to have this detail in the logo. Back in the day, printing technologies weren’t what they used to be and screen resolution was much worse, so having that detail meant that ink or pixels would make the gap indistinguishable. It is possible that due to this still, they may have a different execution with the gap closed for logos that are below a certain size (talk about a nightmare for implementation).
I don't mind the new logo as it is shown on marketing materials, but I can't stand when they made the actual badge on the car as one, big, smooth, shiny disk with the logo printed on it (and yes, I know that many are doing this to hide sensors).
Maybe I'm alone in this, but when the badge on the car has texture or looks beveled/carved, it looks more premium.
Sculpted, looks like the badge of a premium automaker:
Smooth, cheap-looking and generic like a stick-on badge you bought on Ebay:
I find it amusing that people are actually getting worked up about a logo. In the end, nobody buying these cars gives a s**t
I fact, I’d say that 90% of VW customers wouldn’t even know the difference unless you pointed it out to them — and then they still wouldn’t care.
"Of course that's just my opinion; I could be wrong."
Originally Posted by The Igneous FactionOriginally Posted by WhistlerYOW
Ford had many other logos they tried over the decades.
About 30 years later, they went back to the blue oval.
I wish my Ford had the super dated logo on it, but it's too old.
You could always buy a Ford you like and black out the logo like they sometimes do on TV.
American cars had plastic encased logos decades before adaptive cruise control.
American cars of the 1950s had their logos behind plastic. I think most are still that way if you check.
The growler on 1960s Jaguars was also encased in clear plastic.
Other badges like model names and stuff like that were usually chrome plated pot metal. Not much better than the chrome plated plastic of today.
You would find lots of logos you like at collectors car shows.
It's not a new thing. It's an old thing, at least for American cars.
Not all were completely flat, but it was the default for American cars once they discovered cheap plastic. The Growler on my 1960s Jag is also completely flat plastic.
By flat, I mean not embossed or 3-D. They were beveled or shaped to fit the grille or hood but the plastic was what you would feel. You couldn't tell by feel what make the car was. The notable exception being Chevy because sometimes the plastic is bow tie shaped. In the 1950s the plastic was shield shaped so it could have been another car with its logo in a shield (but the Chevy shield was more horizontal).