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    Thread: Lexus hasn't made a profit in 2 years...

    1. Member DrewSXR's Avatar
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      09-07-2019 06:05 PM #1
      On his Instagram account, Jonny Leiberman is claiming that Lexus hasn't made a profit in 2 years.

      I'm not really that surprised. I don't think anything they make is all that competitive except for the ES and RX line.

      But it's also hard to believe they don't make money on the RX.

      Quote Originally Posted by Jonny Leiberman
      "Dirty secret - Lexus hasn't made a profit in about 2 years. Too many NX's being sold with cash on the hood, not nearly enough big ticket products like GS, LS, LC, and LX being bought. So yes, there will be a next-gen 2023 LX570 sold in America, just not it's Toyota sibling"

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    3. Member TangoRed's Avatar
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      09-07-2019 06:07 PM #2
      Quote Originally Posted by DrewSXR View Post
      On his Instagram account, Jonny Leiberman is claiming that Lexus hasn't made a profit in 2 years.

      I'm not really that surprised. I don't think anything they make is all that competitive except for the ES and RX line.

      But it's also hard to believe they don't make money on the RX.
      They might make money on the RX, just not enough to buoy the brand. If this is true I’m not surprised in the slightest, Lexus has faded this decade and been quite slow to respond to market changes.
      Quote Originally Posted by Doug Butabi View Post
      And on the tenth day of the two thousand fifteenth year, TCL finds out about rich people.

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      09-07-2019 06:11 PM #3
      I bet if they made the grills a little bigger it would help.

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      09-07-2019 06:19 PM #4
      All they need is a competitive safety/tech/infotainment package and they'd do a lot better. Their current offering doesn't stop people like my parents from shopping them, but it also doesn't get new butts in seats. They seem to have vehicles in all the right segments (although maybe a more soft-roady 3 row entry with better packaging than the GX would help), and their reputation is sterling.

      FWIW I saw a new LS the other day and it had presence. looked long and low and properly expensive. Also the LCs always catch my eye.

    6. 09-07-2019 06:21 PM #5
      Quote Originally Posted by Sonderwunsch View Post
      I bet if they made the grills a little bigger it would help.
      If only more brands would come to this realization. Grillemaxx your vehicles.

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      09-07-2019 06:33 PM #6
      Quote Originally Posted by zmt2 View Post
      All they need is a competitive safety/tech/infotainment package and they'd do a lot better. Their current offering doesn't stop people like my parents from shopping them, but it also doesn't get new butts in seats. They seem to have vehicles in all the right segments (although maybe a more soft-roady 3 row entry with better packaging than the GX would help), and their reputation is sterling.

      FWIW I saw a new LS the other day and it had presence. looked long and low and properly expensive. Also the LCs always catch my eye.
      The LC and LS are both very nice, but that's only ~10K unit a year.

      Their infotainment is enough to turn me off...

    8. 09-07-2019 06:36 PM #7
      Despite exploiting cheap labour from millions of destitute foreign workers



      Japan as a country is a corporate entity and its real owners will never let Japan make any profit.
      Dept chart.
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    9. Member spathotan's Avatar
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      09-07-2019 06:49 PM #8
      They need more overachieving husbands to buy more cars for their gold digging wives for Christmas. Maybe start charging more for the giant bow as well.

    10. 09-07-2019 06:53 PM #9
      Quote Originally Posted by VigorousZX View Post
      Despite exploiting cheap labour from millions of destitute foreign workers



      Japan as a country is a corporate entity and its real owners will never let Japan make any profit.
      Dept chart.
      Foreign workers in Japan are increasing because the population is aging and there aren't enough Japanese workers to fill the roles.

      As for Lexus, their product is non-existent. Yes they have offerings, but the GS for example is ancient, ignored, and its future is unclear. They are absent in niche fashion segments like the A7/CLS segment. The LS, which is the brand's pillar and flagship was left to rot for 11 years in a hyper competitive market, and the redesign abandoned some of the LS-ness. The LX and GX, which should by all accounts be super popular given the segments, are just rotting there on ancient platforms with half assed MCE after half assed MCE.

      Lexus is non-existent in the EV space, when competitors like Audi, BMW, and MB are coming out with or planning all electric models to combat Tesla, no such word from Lexus.

      Begs the question what Toyota is actually doing with all its money and time day in and day out, because it sure as hell isn't on automobile product or powertrain development.

      Granted the entire industry is pretty ****ty these days. Over regulation means all cars look the same, they have the same features and touch screens, they run on the same basic technology as their ancestors, cheap cars are just as good as expensive cars etc... It's becoming a commodity industry.
      Last edited by tejlab; 09-07-2019 at 07:07 PM.

    11. Senior Member Lwize's Avatar
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      09-07-2019 07:25 PM #10
      Meh.

      Lieberman used to work for Jalopnik - not a shining example of journalistic integrity.

      Now he works for Motor Trend - not a shining example of journalistic integrity.

      He makes a comment on Instagram - see above.

      Epstein is alive.

    12. 09-07-2019 07:34 PM #11
      Quote Originally Posted by tejlab View Post
      Foreign workers in Japan are increasing because the population is aging and there aren't enough Japanese workers to fill the roles.

      As for Lexus, their product is non-existent. Yes they have offerings, but the GS for example is ancient, ignored, and its future is unclear. They are absent in niche fashion segments like the A7/CLS segment. The LS, which is the brand's pillar and flagship was left to rot for 11 years in a hyper competitive market, and the redesign abandoned some of the LS-ness. The LX and GX, which should by all accounts be super popular given the segments, are just rotting there on ancient platforms with half assed MCE after half assed MCE.

      Lexus is non-existent in the EV space, when competitors like Audi, BMW, and MB are coming out with or planning all electric models to combat Tesla, no such word from Lexus.

      Begs the question what Toyota is actually doing with all its money and time day in and day out, because it sure as hell isn't on automobile product or powertrain development.

      Granted the entire industry is pretty ****ty these days. Over regulation means all cars look the same, they have the same features and touch screens, they run on the same basic technology as their ancestors, cheap cars are just as good as expensive cars etc... It's becoming a commodity industry.
      Not enough Japanese workers? How is that possible for a country with 150 million?

      Can you tell me how much it takes to produce a Lexus LC-500? Were the stamping sheet metal molds of the design millions of dollars to produce? At the end of the day you dont what costs what without seeing the books, that includes what Toyota has to pay in tax and loan interests.

      And what are these regulations... produce over 100k cars of a model and they have to all be stubby and appliance like?
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    13. Senior Member Iroczgirl's Avatar
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      09-07-2019 09:26 PM #12
      I'm not surprised.
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    14. Member 16volt's Avatar
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      09-07-2019 09:31 PM #13
      Quote Originally Posted by Lwize View Post
      Meh.

      Lieberman used to work for Jalopnik - not a shining example of journalistic integrity.

      Now he works for Motor Trend - not a shining example of journalistic integrity.

      He makes a comment on Instagram - see above.

      This.

      That being said - Lexus has the exact same problem Infiniti has these days. An outdated product, boring dynamics and a pseudo-premium price. I say this after thinking out loud today how much I love my 2006 Infiniti M45.

    15. Member andlf's Avatar
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      09-07-2019 09:43 PM #14
      Quote Originally Posted by Sonderwunsch View Post
      I bet if they made the grills a little bigger it would help.
      Quote Originally Posted by MisterTroy View Post
      If only more brands would come to this realization. Grillemaxx your vehicles.
      Grilles that salute electric foil shavers.

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      09-07-2019 09:55 PM #15
      Quote Originally Posted by Sonderwunsch View Post
      I bet if they made the grills a little bigger it would help.
      And double the fake exhausts.


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    17. Member TangoRed's Avatar
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      09-07-2019 10:50 PM #16
      Quote Originally Posted by zmt2 View Post
      All they need is a competitive safety/tech/infotainment package and they'd do a lot better. Their current offering doesn't stop people like my parents from shopping them, but it also doesn't get new butts in seats. They seem to have vehicles in all the right segments (although maybe a more soft-roady 3 row entry with better packaging than the GX would help), and their reputation is sterling.

      FWIW I saw a new LS the other day and it had presence. looked long and low and properly expensive. Also the LCs always catch my eye.
      They have entries, but wow are they mired by late projects and aging models.

      IS- old as hell, no longer particular competitive
      RC- easy to forget its even made. Never was top of class
      ES- fresh, looks sharp, great entry
      GS- stale, probably won't even see a next generation
      LS- sharp, but not good enough to best the class. They made it more sporty which alienated many loyal fans, but didn't make it entertaining enough for S-class and 7-series crowd to defect. Why is the back seat less spacious than it should be? Why is the infotainment so dated and non-intuitive? What a miss.
      LC- as most big coupes do, the sales dropped off after the hype. I actually like these and hopefully the convertible (which I don't find attractive) gives it a bump.

      UX- too small and slow but probably makes a profit due to cheap underpinnings
      NX- volume play, competitive but still rolling out with cash on the hood
      RX- perennial favorite but competition is eating into it. Not class leading anywhere besides reliability.
      GX- not particularly competitive and very dated. The BOF differentiation is nice for those who care but they could put something that'd sell better in this slot
      LX- well. Old, clumsy, and not even that good offroad due to its overhangs (you'll bash that chin everywhere). Niche isn't good enough here. I don't have high hopes for the next generation either as its walking into an extremely competitive, crowded segment.

      They have a lot of work to do.


      Quote Originally Posted by Lwize View Post
      Meh.

      Lieberman used to work for Jalopnik - not a shining example of journalistic integrity.

      Now he works for Motor Trend - not a shining example of journalistic integrity.

      He makes a comment on Instagram - see above.

      He and Motor Trend are trash.
      Last edited by TangoRed; 09-08-2019 at 12:27 AM.
      Quote Originally Posted by Doug Butabi View Post
      And on the tenth day of the two thousand fifteenth year, TCL finds out about rich people.

    18. Member Cutandthrust's Avatar
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      09-08-2019 12:02 AM #17
      How much did they spend on the LF-A, I mean I loved it, but they probably went way over budget on that project. I hate as an enthusiast, these are largely forgotten already.

    19. Member Meroving1an's Avatar
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      09-08-2019 12:22 AM #18
      I find this difficult to believe based on the sheer numbers of UX/NX/RX I see around here.

    20. You can't look at my avatar for just a second, can you? Just Another Sweater's Avatar
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      09-08-2019 12:24 AM #19
      Quote Originally Posted by Meroving1an View Post
      I find this difficult to believe based on the sheer numbers of UX/NX/RX I see around here.
      And that the RX300 originated the 'luxury' SUV in the early '00'. It was the rage of upscale soccer Mom wannabees.

      Rest on your laurels and you will fall far behind.

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      09-08-2019 12:34 AM #20
      Quote Originally Posted by Lwize View Post
      Meh.

      Lieberman used to work for Jalopnik - not a shining example of journalistic integrity.

      Now he works for Motor Trend - not a shining example of journalistic integrity.

      He makes a comment on Instagram - see above.

      He is also an extreme left guy. Brought up politics on a cigar forum and car discussion. Annoying.

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    22. Member Cutandthrust's Avatar
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      09-08-2019 12:34 AM #21
      Quote Originally Posted by Just Another Sweater View Post
      And that the RX300 originated the 'luxury' SUV in the early '00'. It was the rage of upscale soccer Mom wannabees.

      Rest on your laurels and you will fall far behind.
      So was the Ford Explorer, from around 1991 until the Firestone tire debacle. Then nobody wanted to be seen in an Explorer until the Range Rover looking model came out in like 2015. There was like two generations of Ford Explorer's forgotten in time. I already think the "all new" one is a flop, since they broke away from the faux Range Rover look, I've seen one, and it was the fully decked out ST model all black here in Phoenix, AZ. But I haven't seen a normal soccer mom looking version yet and it's been out like two months. When the Range Rover body style came out, they were everywhere overnight.

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      09-08-2019 01:32 AM #22
      Those "fire sales" on the ES, RX & NX are helping them in the past few months...I would think all the propaganda Scotty Kilmer instills in his viewers to buy Lexus over the Europeans, you'd think they'd be doing better lol.

      https://www.bloomberg.com/news/artic...-u-s-sales-win
      Toyota Motor Corp.’s Lexus outsold both BMW and Mercedes-Benz for a second straight month in August, as the introduction of a new entry-level crossover model helps put the Japanese brand back in contention with its German foes for luxury leadership.

      Lexus sales rose 4.6% last month to 29,931, beating BMW AG’s namesake brand by about 4,400 units and Daimler AG’s Mercedes by 5,160. The compact UX crossover has steadily helped boost the Toyota division’s deliveries since it started trickling into Lexus showrooms at the end of 2018.

      Pulling Ahead
      Lexus led the U.S. luxury market the last two months

      Source: Company statements
      BMW still leads for the year with 204,960 cars and sport utility vehicles sold through August, followed by 196,779 for Mercedes and 190,691 for Lexus.
      Last edited by got-rice; 09-08-2019 at 01:35 AM.

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      09-08-2019 01:39 AM #23
      Their vehicles are ancient and their infotainment is some of the worst in the business. Straight trash all around, and it’s too bad because we’d be all over one if they could get their **** together.
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      09-08-2019 01:46 AM #24
      Quote Originally Posted by Meroving1an View Post
      I find this difficult to believe based on the sheer numbers of UX/NX/RX I see around here.
      Not surprised, California is one of the top markets for the Lexus brand (If not, its Florida and the retiree community). Asians love the brand lol (I'm Chinese, and my parents drive an RX & ES hybrids, yawn)

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      09-08-2019 01:48 AM #25
      Quote Originally Posted by The_Real_Stack View Post
      Their vehicles are ancient and their infotainment is some of the worst in the business. Straight trash all around, and it’s too bad because we’d be all over one if they could get their **** together.
      +1, I've use my parents RX and ES, it is only semi-intuitive and hard to use the mouse when I drive. With the newer ones, there is finally Apple Carplay (and Android Auto soon). But everyone knows, Lexus sells on reliability.

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