i guess i just don't know how this works, but is it because they were losing money on each car they sold? even if they broke even, i can't see why anyone would simply stop selling in a particular market.
please someone correct me.
and if they could get rid of their CVTs for something else, they'd be a big step ahead. I don't find their cars are bad looking and I think they're reliable and somewhat durable. The new Sentra is quite a bit better than the one it replaces.
Any car which holds together for a whole race is too heavy.
Also, CVT's are here to stay for the forseeable future, Nissan committed to them long ago, now Honda, Toyota, and Subaru are using them too. They're pretty key in achieving fuel economy goals for a lot of cars.
Same story with Ford selling cars here. They were losing money on every Fiesta/Focus/Fusion/Taurus they sold. It was unsustainable and made no sense. At some point you have to cut your losses. Especially if you have to publicly answer to shareholders.
I distinctly remember the days soon after when they started switching to the corporate grill faces that are somewhat ubiquitous with manufacturers today, but to me, that's about the time when Nissan lost it for me.
Renault already sells a Qashqai clone. It is called Renault Kadjar. It's not a rebadge but they are the same car using the same platform and drivetrains (same engines and manual transmission in Europe). The only difference is Qashqai has terrible CVT while Kadjar has normal automatic.
Last edited by bzcat; 05-08-2020 at 02:30 PM.
It's clear though that for some situations taking a loss to stick it out is worse than pulling the plug. I think this is a positive development. People lament the lack of choice, but if Nissans in Europe were a mutually beneficial option (for consumers AND Nissan) they wouldn't make this decision.
For profit businesses have to follow the money.
https://www.carscoops.com/2020/05/ni...-sales-target/Nissan is reportedly considering cutting 20,000 jobs on a global scale, with the bulk of it coming from Europe and emerging markets.
That’s about 15 percent of the automaker’s global workforce, with the job cuts being part of Nissan’s soon-to-be-announced restructuring plan due to its plunging car sales. The Japanese automaker said last year it would cut 12,500 job positions from its workforce, but this plan has obviously been revised.
According to a report from Japanese news agency Kyodo, Nissan wants to streamline its operations worldwide. The Japanese company is looking at measures like pulling the plug on the Datsun brand completely, shutting down its Barcelona plant, and producing Renault models at their Sunderland factory in the UK, among others.
Previous reports suggested that Nissan will scale back its operations in Europe, focusing on SUV models and commercial vehicles. That also means that the automaker’s lineup in the region will become smaller, with the first models to face the axe reportedly being low volume sports cars like the 370Z and the GT-R.
Even before the Covid-19 pandemic, Japan’s third-largest automaker suffered from slow sales and falling profits, in addition to a troubled relationship with alliance partner Renault.
The new restructuring plan is reportedly going to focus on strengthening the alliance with Renault and Mitsubishi, aiming to make more efficient use of the Alliance’s regional facilities and core strengths of all three partners.
Reuters reports that the management at Nissan is now convinced that the company must become smaller in order to survive and will likely cut 1 million cars from their annual sales target, focusing more on key markets like the U.S. and China.