Ironic that it is for the Golf 8.
Don't skinheads use 88 code for HH? (Heil Hitler)
The actual agency responsible for creating the ad hasn't been identified yet as far as I could discover outside of the ambiguous cloud of "power group".
What is striking is that a team of people made this and then a team of VW people approved it for use.
The best thing about this story for me personally is learning that the word "sh!tstorm" has apparently been accepted in Germany and is in popular circulation.
Do a search for:
vw rassistische sh!tstorm
and you'll see plenty! LOL
Sh!tstorm for VW: 10 seconds of racism
VW has caught a sh!tstorm with a racist advertising clip for the new Golf. Volkswagen announces consequences. How could that happen?
The automaker Volkswagen is a marketing machine. Every year the company with its many brands (VW, Audi, Skoda, Seat, Porsche) pushes new models into the market. The company should actually know very well what is and is not in advertising. But now the company has caught a **** storm.
VW Sh!tstorm: What Happened?
Volkswagen has published several promotional videos for the Golf 8 on Instagram and Facebook. A ****storm against VW has been raging on social networks since Tuesday because one of the videos is full of racism.
VW video: what is the reason for the sh!tstorm?
In the clip, a light-skinned hand pushes a dark-skinned man through the picture. In addition, music and sounds can be heard that are reminiscent of a circus show.
Then the lettering "The New Golf" is built up. The first letters are N, E, G, E and R. Finally, the white hand makes a gesture that is interpreted as "white power" in the right scene.
Racism sh!t storm: What reaction did VW show to the criticism?
First misunderstanding. "We are surprised and shocked that our Instagram story can be misunderstood in this way," Volkswagen posted in a comment. The content shown represented a creative way of dealing with the Insta Stories format. However, it was decided not to play the story any further from now on.
VW Sh!tstorm: And that's all?
No. On Wednesday the Volkswagen press office took over the case and published another statement: “Without question: the video is wrong and tasteless. We distance ourselves from it and apologize for it. We will clarify how this could happen - and draw the consequences. ”The press office did not give details.
VW video: Who is responsible for the clip?
A creative agency is usually responsible for the content of an advertising campaign. The campaign for the Golf is said to have originated in the so-called "VW Powerhouse", to which 16 agencies belong - with the Voltage agency in the leading role. In December it reported the industry portal W&V.
Voltage is therefore a subsidiary of the two large communication agencies Omnicom and DBB. In the "VW Powerhouse" Jochen Sengpiehl said that, he is Volkswagen's global marketing director. In an interview with W&V, he once spoke of the “art of running a flea circus” with regard to his role.
Who exactly is responsible for the criticized clip? Volkswagen and the Omnicom and DBB agencies left this question unanswered until late afternoon.
above is googtrans of German article:
The persons making this ad are either racist, or have their heads so far up their asses that they don't even realize how out of touch they are.
PS> It's hilarious to watch self-identified Right Wing people and groups levy the charge of "political correctness" against other groups when they invented that boogeyman and engage in policing discourse themselves.
Last edited by unhappymeal; 05-21-2020 at 05:09 PM.
VW is a global company that employs people around the world and also sells it's products around the world. This snit don't fly for the masses, it's a select audience that this crap caters to. VW can I'll afford to lose people outside of that demographic.
The fact that they double downed on it first is indeed telling, si you got that going for you if you wanted then to own it. The cowards did for a bit.
But no, it's not rolling over to call this ad what it is, racist. It's the right thing to do and they should distance themselves from it.
That was even before noticing the name of the cafe or seeing the German slur at the end.
I say this as a person who is not very easily offended, but also as a person who understands product advertising and promotion.
And no, the ad goes way beyond the "swastika wheel" gag. It's an in your face promotion of an idea not popular in some sectors, like say, most of the world.
What a stupid ad even without the racism.
I thought VW made boring cars but then blew the budget on amazing ads?
I didn't even consider a Dart after I saw a black man keeping a white man away.
VW obviously copied this.
Last edited by BRealistic; 05-21-2020 at 05:55 PM.
Vehicles owned (*=automatic):
Chevy: 82 Cavalier Type 10, 94 Cavalier Coupe* | Chrysler: 96 Town & Country* | Ford: 73 F100, 88 F150, 18 F150* | Jeep: 78 CJ-5 | Mazdas: 83 GLC, 85 RX7 GS, 86 323, 90 323, 90 B2600i, 92 Miata, 97 Protege, 01 B2300, 01 B3000, 04 RX8 | Nissan: 90 240SX SE | Plymouth: 88 Caravan* | Pontiac: 84 Grand Prix* | Toyota: 84 Celica GTS, 02 Tundra*
Originally Posted by Boyz in da Park
So you're OK to sign OK Do it in a video that pushes a black man away from your product and put the "N" on screen, then yeah, you're a racist.